LG Electronics has partnered with the National Museum of the Philippines in a significant initiative to support Filipino cultural heritage and arts.
The collaboration includes the donation of TVs to commemorate the 140th anniversary of Juan Luna’s masterpiece, Spoliarium.
Nakhyun Seong, Managing Director of LG Philippines, expressed pride in LG’s participation in this celebration, aligning with the country’s rich cultural legacy. “At LG, supporting the arts and culture is an integral part of what we do,” said Seong. “We are honoured to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation this National Heritage Month, we hope that more people will be able to enjoy the enhanced interactive experience and offer visitors a deeper understanding and appreciation of Luna’s significant work and its historical context.”
Beyond this donation, LG reaffirms its commitment to the National Museum’s mission. “The installation of LG OLED AI TVs illuminates the artistic legacy of the National Museum of Fine Arts,” added Seong. “The partnership between LG and the museum signifies a synergy between cutting-edge technology and timeless artistry. LG is committed to the National Museum of the Philippines and its causes in the arts, aiming to foster greater appreciation and accessibility to cultural heritage.”
Jeremy Barnes, director-general of the National Museum, emphasized the importance of modernizing cultural institutions to engage today’s generation. “It’s a challenge for the National Museum today to make museums accessible to the modern generation,” said Barnes. “The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences.”
Mayan Salapantan, LG Philippines’ head of corporate marketing, highlighted LG’s dedication to integrating advanced technology with timeless art to enrich cultural experiences. She expressed pride in supporting initiatives that foster creativity, education, and community engagement, aligning with LG’s mission to enhance lives through smart life solutions.
