Jam Villanueva, former girlfriend of actor Anthony Jennings, was introduced as the new face of Ampong Dental Essentials during the brand’s official launch on Sunday, January 29, 2025.
The event marked a significant milestone for the rising celebrity, who is stepping into the spotlight with her first major product endorsement.
In her speech, Jam expressed her gratitude for being chosen as an ambassador, acknowledging how far she has come since her public debut.
“Very grateful po ako kasi I started from nowhere naman talaga, let’s be honest. Ayun, very grateful din naman po,” she said.
Jam shared that she was drawn to Ampong’s campaign message, which aligns with her beliefs on confidence and resilience.
“They’re all about confidence and new beginnings. Kasi, ang smile po natin is very powerful. It’s not all about appearance; it’s about feeling strong enough sa sarili mo. I think that’s something na I can personally relate to,” she explained.
@lionheartv It’s a new beginning for #JamVillanueva na isa na ngayong endorser ng dental clinic brand na @Ampong Dental Essentials ! #EntertainmentNewsPH #TiktokTainmentNewsPH #TiktokTainmentPH #NewsPH #BestOfTiktokPH #LionhearTV #RAWRNation
Jam’s endorsement comes on the heels of a highly publicized breakup with Anthony Jennings, which made headlines after she exposed screenshots of his alleged messages to actress-singer Maris Racal. Despite the controversy, Jam maintained her composure and focused on the power of self-worth and moving on.
“Ang smile natin, very powerful ‘yan. Yung iba naman sa atin, hindi ka talaga makaka-smile kapag mayroon kang nararamdaman inside. So, kailangan at peace ka lang talaga sa self mo and doon lalabas ang totoong confidence mo,” she noted.
Addressing forgiveness, Jam revealed that she is still in the process of healing but is committed to prioritizing her well-being.
“Moving on is not just about forgetting the past. It’s also about choosing yourself in the present and kung paano mo itatayo ulit yung sarili mo despite sa lahat ng mga nangyari sa buhay mo,” she said.
Jam emphasized the importance of self-respect, adding, “Ang self-worth ko po ay non-negotiable. Never lose yourself in the process.”
She also confirmed that she has severed all connections with the individuals involved in the past issue.
“Wala na po akong connections doon sa mga taong involved sa issue,” Jam clarified.
While her endorsement deal has sparked interest in her potential entry into showbiz, Jam stated that she has no plans to pursue a career in entertainment for now.
“Parang hindi pa rin po pasok sa value ko, e. I don’t know kung halata, pero very soft person din po kasi ako. Parang hindi rin po kaya ng mental health ko na pumasok sa industry na ganun,” she explained.
Instead, Jam aims to focus on self-growth and career development.
“Behind every smile, there’s a story. So, hindi naman po por que hindi ako makapagpatawad is hindi na ako ngumingiti. Right now, I am focusing sa sarili ko na I’m moving forward,” she concluded.
Jam’s endorsement for Ampong Dental Essentials has been met with positive reactions from fans, who admire her strength and optimism.
