Manulife Philippines, the local arm of the leading international financial services provider Manulife, has been named one of the country’s Trusted Brands for 2025, winning a Gold Award in the Life Insurance category. This marks the fifth time since 2017 that Manulife has received the honor from Reader’s Digest.
Now in its 27th year in Asia, the Reader’s Digest Trusted Brands recognizes brands and companies that consumers trust the most. Relying on years of research, Reader’s Digest has chosen brands which are value-for-money, reliable, and worthy of support from consumers.
“At Manulife, making decisions easier and lives better for our customers means valuing their trust, consistently listening to their needs, and offering products and solutions that cater to their unique health and life protection needs. Keeping these at the forefront of our relationship with our customers means that they can rely on us as their trusted financial partner,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines.
“We sincerely thank our customers for entrusting their financial security and health needs to Manulife. As one of the longest-serving insurers in the country, their trust is invaluable and inspires us to provide an exceptional customer experience and proposition—helping Filipinos face the future with confidence,” Hora added.
Reader’s Digest commissioned market research company Catalyst Research to conduct a study for the Trusted Brands awards, where about 8,000 participants from the Philippines, Singapore, Malaysia, Taiwan, and Hong Kong were asked to name brands that they “trust above all others.” Each brand was rated based on six attributes: trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.
