Kapamilya journalist Karmina Constantino gave a heartfelt tribute to Vice Ganda in her latest YouTube vlog, “KC After Hours,” praising the comedian’s unwavering dedication to ABS-CBN during its period of transformation.
In the episode, Constantino candidly expressed her gratitude to the “It’s Showtime” host, whose consistent performance and cultural influence continue to be a stabilizing force for the embattled network.
“Thank you for our salary. You worked so hard. Hindi mo lang dala ang Showtime, kundi ang buong ABS-CBN,” she told Vice, underscoring how the noontime show’s success has helped buoy the broader company through turbulent times.
Since ABS-CBN lost its broadcast franchise in 2020, the company has leaned heavily on digital innovation and talent-driven programming to sustain operations and reconnect with audiences. As traditional broadcasting gave way to streaming and OTT platforms, Vice Ganda’s popularity proved pivotal. “It’s Showtime” not only retained its loyal fanbase but also expanded its reach through digital simulcasts and social media virality—drawing viewers and advertisers to the network’s evolving platforms.
Constantino’s acknowledgment reflects the growing recognition of artists’ roles in corporate resilience. It’s a rare moment when newsroom and variety stage meet in solidarity—a testament to the deeply collaborative nature of the Kapamilya network.
ABS-CBN remains optimistic, projecting a return to profitability within the next 18 months. For its journalists, entertainers, and employees alike, Vice Ganda’s impact serves as a symbol of hope—proof that star power, matched with purpose, can steer a media giant toward reinvention.
