It was a day of nostalgia and celebration as ‘Eat Bulaga’ marked the 10th anniversary of ‘KalyeSerye’ and the phenomenal love team AlDub, which starred Alden Richards and Maine Mendoza.
The noontime show looked back on the success of the unscripted love story that captivated millions of Filipinos and created an unprecedented wave of fan engagement in both local television and social media history.
Maine Mendoza, alongside her fellow Dabarkads, proudly reminisced about the magic of ‘KalyeSerye’, which began in 2015 when she first appeared as Yaya Dub and was unexpectedly paired with Alden Richards through a split-screen segment on ‘Juan For All, All For Juan’. The chemistry between the two led to an organic love team that became a daily noontime obsession for many.
While Alden Richards wasn’t present on the show’s special day, he did acknowledge the milestone on X (formerly Twitter), writing: “Happy 10th…
Forever in our hearts…
Thank you for the memories…
ALDUBnation.
#KalyeSerye10thAnniversary”
Happy 10th…
Forever in our hearts…
Thank you for the memories…
ALDUBnation. #KalyeSerye10thAnniversary— Alden Richards (@aldenrichards02) July 16, 2025
The absence of Alden in the live celebration sparked chatter among longtime fans and netizens, with some questioning why he wasn’t involved in the anniversary tribute. Others, however, appreciated his online post and chose to remember the joy the tandem brought a decade ago.
Online, the AlDubNation went into full throwback mode, posting memorable scenes and expressing gratitude for the impact the segment had on their lives:
A decade later, and that spot in my heart is still yours — forever.
Happy 10th anniversary, AlDub and ADN!! I hope you’re all doing well, wherever life has taken you #KalyeSerye10thAnniversary pic.twitter.com/2Bgk3CQsy3
— niq | (@KathryneDMT) July 16, 2025
ALDUB, the only loveteam I’ve ever loved. ❤️
You made my childhood extra happy.
Even now, I still enjoy watching old clips and episodes of Kalyeserye.
Thank you for all the memories.
I will forever be a fan of both of you. @aldenrichards02 @mainedcm #KalyeSerye10thAnniversary pic.twitter.com/Ch7x6dSDWq— (@jackbammark7) July 16, 2025
Happy 10th anniversary, #AlDub!
I just want you both to know that I’m genuinely happy with wherever life is taking you individually. I’m so proud of everything you’ve become. ❤️@aldenrichards02@mainedcm#KalyeSerye10thAnniversary pic.twitter.com/vMFi5yZkh5— jen (@urjeneeeeh) July 16, 2025
Happy 10 years, AlDub
Thank you for being such a beautiful part of my childhood.
The laughter, the kilig, the memories — I’ll cherish them forever. Love you both, always!
Grabe super bata ko pa dito@mainedcm @aldenrichards02 #KalyeSerye10thAnniversary https://t.co/qaVKMMz4MG pic.twitter.com/x2NRYRKaDE— Eli (@elimoo30) July 16, 2025
#KalyeSerye10thAnniversary
● tahimik ang kalsada
● may tiliian ang bawat bahay
● ang ingay ng twitter
● sarado mga sari-sari store
● postponed ang mga lakad, after EB nalang
● pare-parehas nanood pero sila-sila pa rin magkaka-kwentuhan
● at syempre marami din kumita https://t.co/PFaJATmDy3— MACᴹᴬᴵᴺᴱ ᵁᴹᴸ ⱽ² (@madamme_acm) July 16, 2025
I saw this picture in FB. Got curious, then suddenly got hooked on Kalyeserye. As team abroad, i would sleep at 9pm then wake up between 12pm & 1am to catch the livestream of KS . It’s always been because of you @aldenrichards02#KalyeSerye10thAnniversary #ALDUB pic.twitter.com/40rVkKcft3
— Purple09 (@Felomina1000) July 16, 2025
Happy 10th anniversary, AlDub and ADN!! And to my moots here!
It’s always a happy ride from this side.
Wherever life has taken you, hope you’re doing well#KalyeSerye10thAnniversary pic.twitter.com/BnidF6zqyF— JEng (@marjan1226) July 16, 2025
Happy Anniversary sa isa sa mga love team na nagpasaya ng childhood ko,my younger self was happy to met you.Thank you AlDub,3 Lola’s (played by JoWaPao),Kalyeserye for making my childhood wonderful.#ALDUB10thAnniversary #KalyeSerye10thAnniversary pic.twitter.com/gVpqfy4Iam
— jas23_05 (@05_jas23) July 16, 2025
‘KalyeSerye’ became a cultural phenomenon not just because of the onscreen pairing, but also for the life lessons, values, and comedic storytelling delivered daily by the show’s “Lolas,” portrayed by Jose Manalo, Wally Bayola, and Paolo Ballesteros.
