HOKA®, a performance footwear and apparel brand under Deckers Brands (NYSE: DECK), proudly introduces its 2025 global brand campaign, “Together, We Fly Higher,” now live in the Philippines.
The campaign celebrates the strength of community and the shared journey of progress through running—highlighting how support from others helps runners push further and go beyond limits.
Celebrating the Power of Community, Locally and Globally
At the heart of “Together, We Fly Higher” is a powerful anthem film that captures the intimate, authentic moments that define a runner’s world. Whether it’s pre-run rituals, post-race embraces, or quiet encouragement from a crew, the campaign pays tribute to the people who make every stride possible.
“As a brand driven by the joy of progress, we recognize the role the community plays in the long road athletes’ take to achieve greatness. ‘Together, We Fly Higher’ is about just that – celebrating the journey and those who got you there.” said Erika Gabrielli, Vice President of Global Marketing at HOKA. “Our individual progress is fuelled by the collective. This campaign puts a spotlight on humans supporting humans, and how this principle empowers us to push past our limits”
To bring this spirit of togetherness to life, HOKA hosted a full-day launch experience that gathered the local running community. The morning kicked off with a joint session led by HOKA Run Club and Just Show Up, where runners of all levels came together to move with purpose. In the evening, the energy shifted from motion to celebration, with a community social featuring a special performance by August Wahh and a DJ set from CRWN – a perfect close to a day that honored connection, encouragement, and the joy of progress. The launch also extended beyond the event venue, collaborating with Single Origin for takeovers at select stores, where guests could enjoy curated drinks inspired by the HOKA spirit.
“Together, We Fly Higher” builds on HOKA’s FLY HUMAN FLY platform, encouraging runners of all backgrounds to find purpose and joy in movement.
Where to Experience HOKA in the Philippines
HOKA’s presence continues to expand across the country with standalone stores and retail partners that support both seasoned athletes and new runners:
HOKA Standalone Stores:
HOKA Ayala Malls Manila Bay, Parañaque
HOKA SM Aura, Taguig
HOKA One Ayala, Makati
HOKA Greenhills Mall, Ortigas
HOKA Acienda Outlet Mall, Silang, Cavite
Available Online and Nationwide via:
Website: HOKA.com
Facebook: facebook.com/hokaphilippines
Instagram: @hoka_philippines
Also available at select branches of:
Foot Locker
Commonwealth
Sole Academy
Planet Sports
Runnr Stores
Toby’s Sports
Rev, Alabang Town Center
SM Store (SM Mall of Asia & SM Megamall)
R.O.X. Bonifacio High Street
HOKA is distributed in the Philippines by Map Active and Planet Sports Inc.
