Pinoy Big Brother: Celebrity Collab Edition pulled off a staggering 1.54 million concurrent viewers across all livestreams on ABS-CBN and GMA’s YouTube and Facebook platforms during its Big Night held at the New Frontier Theater in Cubao, Quezon, July 5, 2025.
This marks the first time the franchise has crossed the one-million mark in online viewership, second only to Gen 11’s 2.2 million peak in October 2024. The season’s grand finale crowned Brent Manalo and Mika Salamanca, known as BreKa, as the first-ever duo Big Winners in the show’s 20-year history.
Their win not only symbolized a successful Kapamilya-Kapuso collaboration but also reflected the massive fan support they garnered throughout the season. The pair received 33.03% of public votes, earning ₱1 million each and a roundtrip travel package to South Korea.
Following closely were Ralph de Leon and Will Ashley (RaWi) as runners-up with 25.88%, while Charlie Fleming and Esnyr Ranollo (ChaRes) placed third with 22.91%. AZ Martinez and River Joseph (AzVer) rounded out the Big Four with 8.77%.
The season’s success was amplified by its expanded reach on GMA Network, which tripled PBB’s free-to-air TV viewership compared to Gen 11’s limited broadcast via TV5 and A2Z. Host Bianca Gonzales closed the night with a thrilling announcement: a second Celebrity Collab Edition is already in the works and set to air before the year.
With record-breaking numbers and a renewed spirit of collaboration, PBB Celebrity Collab Edition has redefined reality TV in the Philippines—proving that when networks unite, audiences show up in millions.
