Singapore Tourism Board (STB) has collaborated with globally renowned K-pop artist JISOO to release a special video for ‘Your Love,’ a track from her new mini album ‘AMORTAGE’.
Set against the backdrop of the Mandai Wildlife Reserve in Singapore, this video highlights the natural wonders of Singapore and world-class wildlife attractions while amplifying the emotional depth of Jisoo’s music.
This collaboration aims to promote the diverse charms of Singapore to global tourists through K-content and inspire viewers to visit the city. The content partnership with JISOO is expected to drive awareness of Singapore’s distinctive tourism offerings and inspire Korean and international visitors to experience the country’s rich culture and unique landscapes. STB has previously collaborated with global musical artists such as Jin, Coldplay, One Republic, Billie Eilish, Charlie Puth, Jackson Wang and Honne to spotlight Singapore to global audiences.
The special video, along with accompanying assets including a Behind the Scenes video, showcases some of Singapore’s immersive experiences inspired by nature. These include ▲Rainforest Wild ASIA, the region’s first adventure-based zoological park, which opened in March 2025 and offers an immersive Southeast Asian tropical rainforest experience, complete with wildlife encounters and treks through the forest floor. Also featured is ▲Singapore Zoo, renowned for its naturalistic and open-concept animal habitats.
Serene Tan, Executive Director, North Asia, Singapore Tourism Board said, “Through this partnership, we hope to showcase Singapore’s unique landscapes and attractions, such as the lush greenery and immersive wildlife experiences at the Mandai Wildlife Reserve, our key partner in this project. JISOO’s emotive performance brings to life the beauty of Singapore’s nature, and we hope her global influence will inspire more visitors and K-pop fans to discover and enjoy the memorable experiences our destination has to offer.”
Jean Choi, Chief Sales and Marketing Officer, Mandai Wildlife Group said, “We’re excited to collaborate with STB on this music video. It’s a creative way to showcase the Mandai Wildlife Reserve and reveal a side of Singapore many may not expect. The precinct offers visually striking, memorable experiences that will resonate with Korean travellers, who value curated, Instagrammable spots with emotional storytelling.”
Jisoo’s ‘Your Love’ special video was officially released on 12 August, and a behind-the-scenes video will be uploaded after.
To celebrate the launch of the video, Rainforest Wild Asia will come alive with the ‘Your Love meets the Wild’ campaign from 13 August to 5 October 2025. Step into an immersive rainforest adventure where love for nature meets wild exploration. Follow a curated trail that brings the video to life, guiding visitors through captivating locations from wildlife encounters to the stunning cavern chambers inspired by real-world caves.
