Recently, a report released by the independent third-party research firm Sunpower Consulting Group revealed that TCL Fresh Air Air Conditioners ranked first in global sales in 2024. This significant lead demonstrates the widespread popularity of TCL’s FreshIN series among consumers and affirms TCL’s position as a global leader in the fresh air AC category.
Leading Global Sales in Fresh Air ACs, TCL Air Conditioners Secure Market Advantage through Early Deployment
Behind TCL’s No.1 ranking in global fresh air AC sales is its forward-thinking strategy and ongoing breakthroughs in technological innovation.
While most air conditioner brands remained focused on traditional cooling and heating functions, TCL quickly recognized the growing demand for smart and healthy air solutions and decisively initiated its strategic layout in the fresh air AC segment.
From launching its Global Fresh Air Strategy in 2021, to the release of FreshIN 3.0 in 2023, and the official launch of the fifth-generation FreshIN C7 in 2024, TCL has been steadily advancing, setting new industry standards in fresh air technology.
Take FreshIN 3.0 as an example: this next-generation fresh air AC offers upgraded user experiences through features such as healthy fresh air, AI voice control, and AI energy saving. By continuously introducing outdoor fresh air, it creates a healthier breathing environment—eliminating odors and dryness while reducing fatigue. It also features a Quadruple Noise Reduction System that reduces noise levels by 17%, supports offline voice control with sound source localization for directional airflow, and incorporates an AI energy-saving algorithm that adjusts operation based on indoor and outdoor conditions, achieving over 37% energy savings.
Thanks to these advanced features, FreshIN 3.0 was a standout at CES 2025, where it won the “Smart Fresh Air Technology Innovation Award” and captured widespread attention from industry experts and global consumers alike.
Global Deployment and Technological Leadership Drive Export Volume to Top Rankings in Multiple Countries
Amid the wave of globalization, TCL’s international expansion has accelerated. From global manufacturing to international brand operations, TCL’s overseas business now accounts for 65% of its total.
According to industry data, TCL ranked No.1 in export volume in the Philippines, Panama, Algeria, and Ukraine between January and December 2024. This clearly reflects TCL’s growing influence in the global fresh air AC segment.
TCL’s achievements are not only about sales growth but also stem from its deep understanding of fresh air technology trends, guiding the entire industry forward.
With growing consumer awareness of air quality and health, the global AC market is evolving from basic temperature control to comprehensive air quality management. TCL has stayed ahead by focusing on user-centered innovation and developing the industry’s most comprehensive fresh air product portfolio across all capacity and price ranges.
TCL’s global leadership in fresh air AC sales is the result of relentless innovation and strong execution of its globalization strategy, making it a top choice for consumers seeking smart and healthy living.
Deep Market Insights and Industry-Leading Manufacturing and R&D Capabilities
With over 20 years in the industry, TCL Air Conditioners operates 11 production bases in Zhongshan, Wuhan, Jiujiang, Nansha, Indonesia, and Brazil, with annual production capacity exceeding 38 million units and sales surpassing 20 million units annually. Its products are sold in over 160 countries and regions, ranking among the top three in domestic AC sales and top two in exports.
TCL excels in tailoring products to regional needs through local insights. For example, Middle Eastern models undergo extreme 60°C cooling tests, Nordic units are tested for -30°C heating performance, Southeast Asian units feature anti-rust evaporators for humid climates, and eco-friendly R290 refrigerant models meet European standards. This “global customization” reflects TCL’s commitment to superior international quality.
TCL’s R&D team of over 1,000 professionals leads in nine core technologies: Smart Fresh Air Technology for Deep Sleep Optimization, AI Energy-Saving Technology, High-Efficiency Quite Operation Fresh Air Technology, Energy-Saving Heat Pump Technology, High-Volume Fresh Air Low-Noise Technology, Compact High-efficiency Inverter Control Technology, Smart Gentle Breeze Technology, Strong Cooling in High Ambient Temperature Technology, and All-condition Operation Energy-Saving Smart Control Technology.
Today, TCL has evolved from a traditional HVAC manufacturer into a provider of smart and healthy air solutions. Moving forward, TCL will continue to focus on its “Smart & Healthy” positioning, expand its global footprint, and launch innovative products with high user value, further solidifying its leadership in the global market.
In an era where healthy air is a global consensus, TCL’s position as the world’s top-selling fresh air AC brand demonstrates both its responsibility and strength as an industry leader—empowering better breathing experiences for users worldwide through technology.
