Eastern Communications, the Philippines’ pioneering telecommunications company and ICT solutions provider, continues to exceed expectations in championing digital equity and inclusive progress through its sustained community and digital literacy efforts. The company’s initiatives, led by its digital enablement program, Project Maaasahan, are advancing access to connectivity and digital literacy for underserved communities, ensuring that every Filipino has the tools to thrive in a digital-first world.
Bringing connectivity where it matters
The Philippines continues to face a significant digital divide. According to the World Bank, the access gap in broadband internet between social classes is rapidly expanding, with fixed broadband penetration in the top wealth quintile being significantly higher than in the bottom quintile.
This disparity is further highlighted in a study by the Department of Information and Communications Technology (DICT), which shows that while 92% of barangays have access to a cellular signal, only about 12% have access to free Wi-Fi, and about 29% have access to fiber optic cable. These statistics underscore the urgent need for initiatives that directly address connectivity and infrastructure gaps, particularly in geographically isolated and disadvantaged areas (GIDA).
Eastern Communications is tackling this challenge head-on with Project Maaasahan, a multi-year initiative in partnership with unconnected.org and the Department of Education (DepEd). The program aims to bring vital internet connectivity to 10 GIDA schools across Luzon, Visayas, and Mindanao. Through this initiative, Eastern will provide free internet access and digital literacy programs to students, teachers, and their communities. To date, 4 out of 10 target sites have been successfully connected, with satellite devices fully functional and official turnovers completed.
“Our mission is to help close the digital divide by connecting the unconnected,” said Jed Estanislao, Chief Marketing and Experience Officer at Eastern Communications. “We believe in the power of connectivity to transform lives. By providing these schools with the right tools, we are not just giving them internet access; we are opening up a world of information and opportunity, and helping to secure a brighter future for our young learners.”
Internet access reaches more learners
The impact is already being felt on the ground, with over 805 students and 30 teaching staff from the connected sites now having access to the internet. Among the first beneficiaries are Panicuason Elementary School in Naga City, San Jose Elementary School in Dipolog City, Namabbalan Integrated School in Tuguegarao City, and Pao-Pao High School in General Santos City.
For Panicuason Elementary School Principal Winnife Urot, Project Maaasahan represents more than just a CSR effort. “This is a partnership with purpose, anchored in love for Filipino learners and belief that education is the greatest equalizer,” she said.
In General Santos City, the access to connectivity is a game-changer for Pao-Pao High School’s 340 students, many of whom are from indigenous communities and travel up to four hours a day to attend classes.
Eastern Communications, Pao-Pao High School and DepEd representatives at the official turnover of connectivity tools for Pao-Pao High School in General Santos City
“Ang dating pangarap lamang na magkaroon ng maayos, mabilis at maaasahang internet connection, ay isa nang katuparan ngayon,” shared Mr. Dexter Tejedor, Principal of Pao-Pao High School. “Ang Project Maaasahan ay hindi lamang koneksyon sa internet. Ito ay tulay ng pag-asa, pag-unlad, at pagbabago. Patunay ito na kahit nasa tuktok ng bundok, ang kaalaman at oportunidad, ay maaaring umabot sa bawat batang mag-aaral.”
(Translation: “What was once just a dream of having a good, fast and reliable internet connection is now a reality. Project Maaasahan is not just about providing connectivity. It is a bridge of hope, progress, and change.It is proof that even at the top of a mountain, knowledge and opportunity can still reach every student.”)
Nurturing the next generation of innovators
Furthering its advocacy for Science, Technology, Engineering, and Mathematics (STEM) education, Eastern Communications continues to foster digital literacy through its partnerships with organizations like TeamAsia and the Payatas Orione Foundation Inc. (PAOFI).
The company once again collaborated with the My Dream in a Shoebox (MDIAS) program, providing 100 public school student beneficiaries from PAOFI with an immersive visit to The Mind Museum in Bonifacio Global City, Taguig. The activity included a Tech Career Talk from Eastern’s own employees to inspire students to pursue opportunities in the technology sector, culminating in the gift-giving of Dream Kits filled with essential learning materials.
With its sustained investments in Project Maaasahan and other education-focused partnerships, Eastern Communications reaffirms its belief that education is the greatest equalizer. By delivering both “High Tech” solutions and a “High Touch” approach, the company remains committed to building a digitally empowered Philippines where every learner has the chance to connect, learn, and succeed.
To learn more about Eastern Communications and its commitment to social responsibility, please call 5300-7000 or visit www.eastern.com.ph. For more information on how to support the My Dream in a Shoebox initiative, visit www.shoeboxcampaign.teamasia.com.
