Independent ad agency GIGIL has been named Asia-Pacific Agency of the Year in The Work 2025, a milestone achievement that makes the Philippines the leader in creative marketing communications in the greater Asia, Australia, and New Zealand region.
The agency led with 46 Acceptances representing 27 campaigns across no less than 16 clients, a performance that also made The Work 2025 declare GIGIL as the No. 1 agency in the Philippines.
Now on its 23rd year, The Work is widely regarded as one of the region’s most authoritative benchmarks of advertising creativity, featuring the very best campaigns from Asia, Australia, and New Zealand. Published annually by the respected Campaign Brief, it is seen as the definitive record of the industry’s most outstanding work.
GIGIL’s wins were for clients Closeup, Defensil Antibacterial Soap, Grab, Havaianas, Jiang Nan Hotpot Restaurant, Jollibee, Knorr, LBC Express Inc, Lagundex Cough Syrup, Macbeth Apparel, Mandaue Foam, Netflix, ONE Asia Creative Awards, PalawanPay, Rogin-E, and Skyro Loans.
In the last 5 years, GIGIL also has consistently won trophies for marketing effectiveness in the APAC Effie Awards.
“This milestone is a testament to the power of Filipino creativity,” said Badong Abesamis, Founding Partner of GIGIL. “This is not just GIGIL’s win — it is the Philippines’”
With this historic recognition, GIGIL proves that Filipino ideas can outwit the best of the Asia-Pacific region’s.
