Following the adrenaline-fueled success of its Full Speed Ahead campaign, Philippine fashion leader PENSHOPPE invites everyone to slow down and savor life’s most meaningful moments with its newest campaign: “Cozy Days Ahead.” Launching this October with special events in Cagayan de Oro (October 4–5) and Davao (October 25–26), the campaign marks the next chapter in PENSHOPPE’s 2025 journey—one centered on comfort, connection, and timeless style.
From Full Speed Ahead to Cozy Days Ahead: A New Chapter in the Journey
The past year saw PENSHOPPE inspire its community to embrace boldness and momentum. With Brighter Days Ahead, the brand encouraged optimism and renewal. Full Speed Ahead built on that spirit by championing ambition and drive—pushing boundaries with confidence and great style.
Now, Cozy Days Ahead invites its audience to pause, breathe, and cherish the laid-back moments that matter most. It’s a celebration of comfort without compromise, proving that great style isn’t reserved only for the big, bold milestones—it’s also for the slow mornings, the coffee runs, the weekend strolls, and the laughter shared with friends.
“Cozy Days Ahead is about embracing a different kind of energy—the warmth that comes from slowing down and being present,” said Donnie Manaloto, Brand Communications Head of PENSHOPPE. “It’s a reminder that fashion isn’t just about making statements in the spotlight. It’s about how we feel, connect, and express ourselves every day.”
Brandon Liu, Vice President of PENSHOPPE, also reiterates the brand promise with the Cozy Days Ahead campaign. “Community has always been at the heart of what we do at PENSHOPPE,” shares Liu. “Our commitment goes beyond creating clothes—it’s about building genuine connections and nurturing a space where individuality is celebrated and everyone feels welcome. Campaigns like Cozy Days Ahead reflect that sincerity and consistency, showing that fashion can be a powerful way to bring people together while remaining accessible, inclusive, and real.”
The Cozy Days Ahead Collection: Comfort Meets Effortless Style
Crafted with soft textures, warm layers, and relaxed silhouettes, the Cozy Days Ahead collection blends functionality with everyday fashion. Each piece is designed to transition seamlessly from laid-back indoor moments to casual outdoor adventures.
Key highlights include:
Boxed Polos – A fresh, structured take on casual dressing, these versatile tops are perfect for layering or wearing solo for a clean, modern look.
Graphic Tees – Statement pieces that capture personality and creativity, ideal for everyday wear or weekend hangouts.
Oversized Pullovers & Sweaters – A cozy essential for coffee runs or chill weekends.
Relaxed-Fit Pants & Cargo Joggers – Effortless silhouettes that pair comfort with modern streetwear appeal.
Lightweight Jackets & Outerwear – Ideal transitional pieces for versatile styling.
Elevated Basics – Everyday essentials reimagined with a minimalist, cozy twist.
The full collection is now available online and in-store: www.penshoppe.com/collections/cozy-days-ahead
Cozy Days Ahead: Mall Tour Dates & Highlights
Staying true to the promise of experiencing Cozy Days Ahead, PENSHOPPE is hitting the road to bring the campaign to life through two exclusive, community-driven mall events designed to celebrate style, connection, and the power of slowing down together.
But this time, everyone can experience it all: access to the event is exclusive to members of the Club PENSHOPPE community. Fans simply need to download and sign up through the PENSHOPPE App to unlock entry to the experience — including special perks, on-site activities, and the rare chance to meet and mingle with Club PENSHOPPE ambassadors in person.
CAGAYAN DE ORO
As part of Cozy Days Ahead, PENSHOPPE is bringing the campaign to life through exclusive, community-driven mall events designed to celebrate style, connection, and the joy of slowing down together.
This year, access to the events will be exclusive to Club PENSHOPPE members. Fans simply need to download and sign up via the PENSHOPPE App to unlock entry to the event, enjoy special promos, and get a chance to meet and mingle with Club PENSHOPPE ambassadors live.
SM CDO Downtown Premier
October 4–5, 2025
Featuring Club PENSHOPPE endorsers: Jeff Moses, Vince Maristela, and Dylan Menor
DAVAO
The Annex at SM City Davao, Event Center- Ground Level
October 25–26, 2025
Featuring Club PENSHOPPE endorsers: BINI and Julia Barretto
At each stop, fans can expect:
✨ Exclusive collection previews
Club PENSHOPPE rewards and promos
Interactive style booths and cozy lounges
Meet-and-greets with endorsers who embody the campaign’s spirit of inclusivity, authenticity, and connection
