As businesses increasingly rely on real-time communication with their customers, secure messaging has become more essential. To address this need, PLDT Inc.’s corporate arm PLDT Enterprise has onboarded Burst SMS, a global messaging technology company from Known Group, as its newest Application-to-Person (A2P) aggregator through the Smart Messaging Suite. The partnership paves the way for smarter and more secure enterprise communication, helping the company scale its local operations while supporting businesses across key industries.
Executives from PLDT Enterprise and Burst SMS mark the onboarding of Burst SMS as the newest Application-to-Person (A2P) aggregator under the Smart Messaging Suite, advancing smarter, more secure enterprise communications and enabling growth for businesses across key industries. From left to right: Josh Montecillo, AVP and Head of Enterprise and International Wireless Product Management, PLDT Enterprise; Marlon Alberto, Head of Customer Relationship Management, PLDT Enterprise; Girlie Lee, Senior Relationship Manager, PLDT Enterprise; Mitch Locsin, First Vice President and Head of Enterprise Core Business, PLDT and Smart; Brad Down, Chief Innovation Officer, Burst SMS; Matt Child, Director, MTMO, Part of Known Group; Mitch Powell, Director, MTMO, Part of Known Group
Unlocking Growth Through Trusted Messaging
Through its recently established Manila office, Burst SMS aims to better serve customers in retail, government, healthcare, and e-commerce. With its ISO27001 certification, 99.99% uptime, and direct carrier connections, Burst SMS delivers mission-critical SMS services designed for enterprises that require high-volume, low-latency messaging.
Under the new arrangement, Burst SMS has subscribed to Smart Messaging Suite with an initial volume that is expected to ramp up to 12 million SMS monthly within the next 3–6 months, supporting customer promos, announcements, advisories, and similar communications. This growth trajectory positions Burst SMS as a trusted regional player and strengthens the A2P messaging ecosystem in the Philippines.
Building Local Presence, Backed by Global Expertise
A new entrant in the Philippine market, Burst SMS carries a strong global presence and experience in messaging technology. Through its managed messaging gateway, Burst SMS connects enterprises directly to local carriers, enabling reliable, large-scale communication that supports faster and more secure delivery of customer notifications, such as retail promotions, government advisories, banking alerts, and healthcare reminders, among others. With high-volume messaging, enterprises can improve operational efficiency and boost customer engagement.
Voices from the Partnership
“Our collaboration with Known Group and Burst SMS reflects our drive to deliver meaningful innovations for enterprises,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business, PLDT and Smart. “With their global expertise and local presence, and powered by PLDT Enterprise’s robust network and digital solutions, Burst SMS is well positioned to accelerate the adoption of A2P messaging among Philippine businesses, enabling them to enhance customer engagement and drive growth.”
PLDT Enterprise and Burst SMS, a global messaging technology company under the Known Group, celebrate their partnership to deliver more secure and reliable enterprise communications.
Brad Down, Chief Innovation Officer of Burst SMS, added: “We are excited to work closely with PLDT Enterprise as we expand in the Philippines. This partnership strengthens our ability to serve enterprises that require secure, high-volume messaging, and supports our vision of driving smarter customer engagement in the region.”
Enabling Smarter Communication Across Industries
With its focus across industries, this collaboration expands the availability of secure, scalable, and reliable messaging solutions for organizations nationwide. This partnership also reinforces PLDT Enterprise’s commitment by enabling businesses to connect with their customers more effectively, while contributing to the digital growth of the Philippine digital economy.
