The world’s leading short-form video platform, TikTok, ignited a beauty revolution in the Philippines with the successful staging of its first-ever TikTok Beauty Fest PH 2025, a landmark celebration of creativity, culture, and self-expression.
Held at the Bonifacio Global City Amphitheater, the event brought together beauty enthusiasts, creators, and brands in an immersive showcase that highlighted the intersection of beauty, technology, and community. With the theme #ForEveryKindOfBeautiful, the festival underscored TikTok’s growing influence as a hub for beauty innovation — from discovery to purchase.
Leading the festivities were TikTok beauty ambassadors Belle Rodolfo and Marj Maroket, who shared inspiring messages about empowerment and authenticity.
“Beauty on TikTok is so much more than makeup or skincare—it’s about stories, identity, and self-expression. Events like Beauty Fest show the power of this community. We uplift each other, grow together, and celebrate every kind of beauty,” said Belle.
Marj echoed the sentiment, emphasizing inclusivity: “Whether you’re a beginner or a pro, this festival creates a space where everyone can explore, feel inspired, and truly belong. That inclusivity is what makes this community so vibrant and empowering.”
According to Bea Bautista, Head of Communications for TikTok Philippines, the event goes beyond trends and tutorials.
“Filipinos are redefining beauty on TikTok—making it inclusive, personal, and inspiring. This festival brought that vision to life, offering a space for people to connect, explore, and express themselves confidently,” she said. “More than showcasing products, Beauty Fest celebrates the moments and the people who make beauty meaningful.”
Festival-goers embarked on a “Beauty Journey” — a creative scavenger experience that began with a charm bracelet. Attendees collected letter charms from participating brand booths, unlocking rewards, raffle entries, and a personalized keepsake bracelet.
The Beauty Journey Hub featured curated zones inspired by viral TikTok beauty trends, while the TikTok LIVE Studio allowed fans to join interactive live sessions and meet their favorite creators in real time.
Adding to the excitement were powerful performances by global drag superstar Marina Summers and Femme MNL, an all-LGBTQIA+ performance group that energized the crowd with dazzling numbers celebrating pride and individuality.
Top beauty and lifestyle brands joined forces to bring TikTok Beauty Fest PH 2025 to life. Major partners included Dermorepubliq, Cream Silk, Pond’s, Colgate, Rexona, Vaseline, Palmolive Naturals, Maybelline, L’Oréal, Garnier, Ever Bilena, ISSY & Co., Careline, Blackwater, and many more.
Festivalgoers also enjoyed exclusive TikTok Shop offers, product demos, and pop-up experiences from Unilever, Nestlé, and Samsung, among other participating companies.
More than an event, TikTok Beauty Fest PH 2025 was a testament to how social media can drive empowerment and inclusivity in the beauty industry. It showcased how digital creativity continues to shape beauty standards, build communities, and celebrate authenticity — one TikTok video at a time.
For event highlights, check out #TikTokBeautyFestPH and #ForEveryKindOfBeautiful on TikTok. (with reports from Lau Balocos)
