Leading sexual and reproductive health brand TRUST, the commercial arm of DKT Health, Inc., celebrated over three decades of empowering Filipinos with a transformative brand repositioning event that introduced its fresh new look, renewed mission, and bold campaign to normalize conversations around intimacy and wellness.
The TRUST Exclusive Press Launch was a resounding success, showcasing the brand’s evolution into a more progressive, inclusive, and socially driven movement while staying true to its core advocacy: empowering Filipinos to make informed, confident choices about their sexual health.
The event opened with remarks from Denise R. van Dijk, President and CEO of DKT Health, Inc., who reflected on TRUST’s journey and its deeper purpose moving forward.
“For over 30 years, TRUST has been at the forefront of helping Filipinos take charge of their sexual health,” said van Dijk. “Today, we renew that promise with a vision that goes further. Our new identity shows not just a change in look, but a deeper commitment to normalize conversations and ensure that every choice is respected.”
The gathering also unveiled TRUST’s reimagined logo, its social enterprise seal, and a brand manifesto—a declaration of the company’s mission to offer Filipinos more: more freedom, more knowledge, more protection, and more care.
At the heart of TRUST’s relaunch is the “Ang Normal Mo, Normal ‘Yan!” campaign—a bold movement encouraging open, shame-free discussions about sexual and reproductive health.
The campaign challenges social taboos and celebrates individual choices, whether it’s pursuing a fulfilling sex life, choosing parenthood on one’s own terms, or exploring diverse relationships. It’s a call to normalize what’s real and personal—because, as TRUST asserts, every story and every choice is valid.
To amplify this message, TRUST has rolled out a nationwide campaign featuring billboards, train ads, radio and TV commercials, and digital content across YouTube and social media platforms.
One of the highlights of the evening was a performance by TRUST ambassador and Drag Race Philippines Season 3 winner, Maxie Andreison, who performed her single ‘Halika Na Lika Na,’ the main track for TRUST’s new TV ad. With her trademark charisma, Maxie emphasized that practicing safe sex is empowering and central to building a culture of responsibility and self-love.
“Health and intimacy go hand in hand,” shared Maxie during the event’s fireside chat, which also featured van Dijk and Gil Cadiz, Director of Marketing at DKT Health, Inc.
Cadiz explained TRUST’s commitment as a social enterprise, noting that each purchase supports free reproductive health products and services for underserved Filipino communities.
“Our goal is to bring light to these discussions and make them part of everyday life,” said Cadiz. “With TRUST, we go beyond being a commercial brand—we extend education, access, and protection to those who need them most.”
Guests took part in an interactive photowall activity where they wrote down statements on what sexual and reproductive health choices they believe should be normalized in society. The activity—led by van Dijk and Maxie—served as a creative and powerful symbol of collective advocacy.
As the event concluded, TRUST reaffirmed its mission to promote education, access, and empowerment for all Filipinos.
With its new identity and message of normalization, TRUST continues its legacy as a trusted partner in protection—now stronger, bolder, and louder than ever.
Follow @TrustCondoms and @DKTHealthPH on social media to join the conversation and be part of the movement to normalize sexual and reproductive health—because “Ang Normal Mo, Normal ‘Yan!” (with reports from Lau Balocos)
