Globe (PSE: GLO), a leading digital platform in the Philippines, today announced a strategic multi-year agreement with Amazon Web Services (AWS), an Amazon.com company (NASDAQ: AMZN), to enhance customer experiences across its telecommunications and digital services nationwide. Through cloud native modernization and pioneering AI-Led CX Transformation, the partnership aims to accelerate Globe’s digital platform supremacy.
Globe CEO Carl Cruz (right) meets with Jan Hofmeyr, AWS Vice President of Telecommunications (left), in Seattle to discuss AI solutions and digital infrastructure for improving telco services.
The strategic partnership encompasses multiple initiatives across various Globe businesses, with AWS working closely with Globe on:
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Cloud Infrastructure Modernization: Globe is expanding its cloud footprint through significant infrastructure investments, including enhanced disaster recovery capabilities and platform engineering improvements to champion network resiliency and support commercial initiatives.
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Enhanced Customer Experience: Globe is modernizing its B2B systems and digital platforms, including new features for its GOMO service and implementing advanced consent and preference management systems to deliver more personalized customer experiences.
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Network Innovation: Globe is collaborating with AWS to transform its network management systems and implement innovative solutions for SIM activation and porting capabilities.
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Real-time Operations: The partnership will enable real-time campaign management and data streaming capabilities, improving Globe’s ability to serve customers with targeted, timely and relevant offerings.
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Customer Experience AI-Led Transformation: Globe is driving CX improvements through AWS investments in AI-powered solutions for customer lifecycle/value management, a customer voicebot built on an AWS AI Landing zone.
“Customers today expect seamless digital experiences, and our strengthened partnership with AWS ensures Globe continues to deliver world-class connectivity and services that meet the evolving needs of Filipinos,” said Carl Cruz, President and CEO at Globe. “By leveraging AWS’s advanced cloud capabilities and exploring AI-driven innovations across our operations, we’re positioning Globe to drive faster innovation, enhance operational efficiency through intelligent automation, and create more personalized experiences for our customers. This is about empowering Filipinos with the tools and AI-powered solutions they need to thrive in a fast-changing digital world.”
“Telecommunications companies are at the forefront of digital innovation, and Globe’s bold vision for cloud-enabled customer experiences demonstrates the transformative potential of this technology,” said Precious Lim, Country Manager, AWS Philippines. “We’re excited to support Globe’s ambitious digital transformation journey and help them deliver innovative services to millions of customers across the Philippines.”
As part of this multi-year agreement, Globe will leverage various AWS services and solutions, including compute, storage, and advanced technologies, to accelerate its digital transformation initiatives while optimizing operational efficiency.
