GMA Network, through its digital arm and subsidiary GMA New Media, Inc. (NMI), joined industry leaders from the fields of advertising and public relations at Digital Congress (DigiCon 2025) on October 16 to 17. One of the event’s notable speakers was Ramil Escarda, NMI’s Vice President for Digital Content Production and Creatives, and Head of NMI Studios.
Headlining the topic “From Prompts to Purpose: AI and the Future of Video Content Creation,” Escarda discussed the real-world applications of AI in video production from ideation and storyboarding, and further highlighted its role in enhancing creative possibilities while ensuring content and stories remain purposeful, authentic, and deeply human.
With nearly two decades at GMA NMI, Inc., Escarda is a seasoned and dynamic leader who guides the digital content production and creative vision of NMI Studios, and aims to further elevate creative standards and empower others to explore the intersections of storytelling and technology. He has earned multiple industry recognitions, which include finalist honors at Animate Australia, Project Odyssey, Unhuman Shorts, and Curious Refuge for 2024 and 2025.
DigiCon 2025 revolved around the theme “The Age of I: The Power of Personalization.” Through various discussions, the event explored how AI creates ultra-personalized experiences by analyzing real-time customer data, its impact on data-driven decision-making, and the power of machine learning, analytics, and predictive algorithms. For more on GMA New Media Inc, visit https://www.gmanmi.com/
