Vice Ganda said she is deliberate in choosing the brands she endorses as she and her partner Ion Perez were formally introduced as the newest brand ambassadors of Belle Dolls, an affiliate of Beautéderm Corporation, during a launch event held on November 17 at the Solaire North grand ballroom.
The partnership also marks Vice and Ion’s first joint endorsement.
During the launch, Vice emphasized that she is meticulous about the companies and personalities she aligns herself with, explaining that trust and credibility are crucial factors in her decision-making.
“Hindi lang company ang tinitingnan ko. Kailangan ko pagkatiwalaan ’yung may-ari at ’yung products,” Vice said, expressing confidence in Beautéderm and Belle Dolls CEO Rhea Anicoche-Tan, with whom she has maintained a working relationship even before any formal contract.
Tan confirmed that collaborating with Vice has long been one of her goals for the brand, sharing that discussions with the TV host had been ongoing for years. The agreement finally materialized this year, coinciding with her birthday month.
“Matagal ko nang dream na makasama sa Beautéderm family si Achi (Vice). Tapos may bonus pa, si Ion,” Tan said.
Perez, for his part, said he immediately felt comfortable working with Tan upon learning that she also speaks Kapampangan, citing it as one of the reasons he accepted the endorsement.
“Mas kumportable ako kasi nalaman kong Kapampangan si Ms. Rei… nabawasan talaga kaba ko nung ginagawa ang shoot kasi mahiyain talaga ako,” Ion said.
Vice also acknowledged Tan’s support for her charitable work, noting that the Beautéderm CEO had been quietly helping with her scholarship projects for underprivileged students even before any formal partnership.
“Malaki ang tiwala ko kay Ms. Rei at sa Beautéderm,” Vice said, adding that promoting wellness products is also aligned with her personal goal of keeping Perez healthy. “Bilang partner ko si Ion, gusto ko siyang makasama nang matagal… kaya gusto ko siyang mapanatiling healthy.”
Belle Dolls, under Beautéderm, is known for promoting toxic-free beauty and wellness products, including collagen and stem cell juice drinks, as well as healthy coffee blends—items that Vice and Ion will now represent.
Beautéderm founder Tan said the brand is entering “a phenomenal era” with the couple on board. “We’re grateful to enter an exciting era with Ion, whose authenticity shines wherever he goes, and a phenomenal era with Vice, whose sincerity shines through despite his superstar status,” she said.
The media launch was hosted by Beautéderm ambassadors DJ JhaiHo and Darla Sauler, and attended by Beautéderm franchisees and partners.
