The Murray, Hong Kong, a Niccolo Hotel, recognised globally for its contemporary chic accommodation and services, has been named the Best Hotel in Asia at the Ultimate Luxury Travel Related Awards (ULTRAs), held in Dubai on 17 November 2025.
The world’s leading hotels, airlines, airport, cruise line and destination, as voted for by the 32 million members of the GHA DISCOVERY loyalty programme, were revealed at the prestigious ULTRAs awards ceremony
The Murray, Hong Kong, one of the world’s leading hotels, destinations, airlines, and airports voted for by the 32 million members of the GHA DISCOVERY loyalty programme, received the accolade at the glamours awards ceremony, which took place at the luxurious beachfront retreat Nikki Beach Dubai.
Recognising the best of the best in global travel, the ULTRAs (Ultimate Luxury Travel Related Awards) is an eagerly anticipated annual event for the luxury travel industry, organised by Global Hotel Alliance, the world’s largest alliance of independent hotel brands and operator of award-winning loyalty programme GHA DISCOVERY.
“We are honoured to be named the Best Hotel in Asia at the 2025 ULTRAs,” said Dean Dimitriou, General Manager of The Murray. “This recognition is a true reflection of our dedication to providing exceptional service and unforgettable experiences to our guests. We are grateful to GHA DISCOVERY members for their continued support and trust.”
Staged at Dubai’s glamorous beachfront lifestyle destination, Nikki Beach, the ULTRAs acknowledged travel leaders across 17 categories, with each winner voted for by GHA DISCOVERY’s global membership.
The awards were presented by well-known radio personality Tom Urquhart and popular presenter and content creator Lily Coleman, with a raft of celebrity sport stars in attendance including three rugby union world cup winners, former England International and British & Irish Lions star, Simon Shaw MBE, former South Africa internationals Bryan Habana and Schalk Brits together with former Japan international Akihito Yamada.
“The ULTRAs are especially meaningful because they reflect the voice of our GHA DISCOVERY members – millions of passionate travellers who recognise and celebrate the world’s best hospitality experiences,” said GHA CEO Chris Hartley. “This year, we received a record number of votes, making the results even more significant. Congratulations to all the winners for setting the standard in excellence and showcasing the best of hospitality, aviation, and travel.”
For more information visit Global Hotel Alliance, the Ultratravel Collection, Ultratravel, and GHA DISCOVERY
