Global electronics leader and the Philippines’ top-selling TV brand, TCL, recently convened its key AC partners at the Marriott Grand Ballroom for a Commercial Partners showcase spanning from February 2-5, 2026. The convention, titled “AIrfinite Possibilities,” focused on the brand’s vision for delivering smarter comfort and healthier home environments through its industry-leading air conditioning line.
The convention spotlighted TCL’s forward-looking vision of delivering smarter comfort and healthier home environments through its industry-leading air conditioning innovations. Nearly 500 valued partners attended the exclusive gathering, underscoring the strength of TCL’s growing AC network and the shared commitment driving the brand’s continued expansion in the category.
Throughout the event, partners were formally recognized for their steadfast support and vital contributions to TCL’s remarkable growth—particularly in the air conditioning segment, which continues to gain strong momentum in the Philippine market.
“Connecting with our key partners is a privilege. As the cornerstone of our growth, their commitment has fueled our milestones to date. We look forward to reaching even greater heights together as we continue this journey,” says TCL Director of AC Product Operation and B2B Business Bert Cheung.
TCL Director of AC Product Operation and B2B Business Bert Cheung
A Collaborative Forum for Innovation and Growth
TCL executives led the convention’s in-depth discussions, providing a comprehensive breakdown of the various TCL Air Conditioning models and their unique value propositions.
Diving into our residential lineup, TCL’s Product Trainer Paul Pre shared an in-depth video presentation on the breakthrough details and developments that set TCL resident air conditioners apart.
TCL Showcase on Residential and Commercial AC
Focusing on large-scale solutions, TCL HVAC Engineer of AC Product Operation Cristobal B. Bacanto Jr. presented a masterclass on TCL’s LCAC (Light Commercial Air Conditioner) and VRF (Variable Refrigerant Flow) units, highlighting their efficiency and advanced capabilities.
The B2B convention also featured vital technical sessions covering streamlined service processes, rigorous installation checklists, and extended warranty programs. These segments concluded with an interactive Q&A, allowing partners to gain direct clarity on operational best practices.
Each day’s session culminated in a prestigious awards ceremony, honoring the key partners for their unwavering support and profound commitment to the TCL brand. As a token of appreciation, participants received commemorative plaques recognizing their vital role in our collective success.
“Participating in events like this reinforces our market leadership and provides a vital platform to showcase our latest innovations. As TCL continues to achieve significant milestones, we remain deeply grateful for the unwavering support of our key partners who make this growth possible,” Bert Cheung continues.
As TCL continues to expand its footprint in the air conditioning category, the “AIrfinite Possibilities” convention reaffirms the brand’s commitment to innovation, collaboration, and sustainable growth—powered by strong partnerships. To learn more about TCL’s Air Conditioning models, www.tcl.com.
