In recognition of the years of trust and loyalty of consumers to the brand, Brother Philippines has announced their new program for their customers, the Customer+ loyalty program which was held on February 9 at the Makati Shangri-La. The Customer+ loyalty program aims to create a life-long customer relationship that focuses on brand and service excellence.
Glenn Hocson, president of Brother Philippines said, “Our customer loyalty program has been in place for some time now; and in running the program silently, the customer feedback that we’ve gathered helped us improve the program to be more structured and to serve our customers better. This improved program is what we are formally introducing today as Customer+.”
He also added, “The program is part of our customer-first orientation as reflected in our “At your Side” mantra. We always want our customers to be able to use our products well and maximize their features, and be assured that Brother is always at your service.”
Takafumi Kamenouchi, managing executive office of Brother Industries, said, “The Brother Group commends our Philippine subsidiary for coming up with this program, and going the extra mile to serve customers and improve their Brother experience.”
During the launch of the new program, customers were given the chance to give their testimonials in regards to the comprehensive training they received.
A global business policy, the Brother Customer+ Loyalty Program is a fully integrated and comprehensive training session for new and 7,000 plus existing Brother printers and multifunction center customers in Metro Manila. Through it, customers can maximize the benefit of Brother products, get user training, and make use of the Help Desk with an exclusive number to contact when they are in need.
Also present during the event were Brother executives: Isao Noji, General Manager of the Sales and Marketing Department in Asia Pacific and Japan, and Global Marketing Department; Yumiko Iwadare, General Manager of the Sales and Marketing Department in US and Europe; Takao Shima, Manager of Sales and Marketing Department in Asia Pacific and Japan; Masakazu Goto, Senior Team Manager of Sales and Marketing in US and Europe; Shinji Tada, Managing Director in ASEAN, Brother Singapore; and Masao Kasagi, Deputy General Manager of Sales and Marketing.
