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Home»Cable Channels»New channel aims to expand reach to fast-growing Filipino demographic in the U.S.
Cable Channels

New channel aims to expand reach to fast-growing Filipino demographic in the U.S.

Mc Richard PaglicawanBy Mc Richard PaglicawanAugust 2, 2013No Comments2 Mins Read
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Bright House Networks, ABS-CBN launch Lifestyle Network in Bakersfield, Central Florida and Tampa Bay

REDWOOD CITY, CA, July 31, 2013 – ABS-CBN International, the largest Filipino entertainment, news and broadcast company in the U.S., announced today the launch of Lifestyle Network on Bright House Networks.  Lifestyle Network is available to all The Filipino Channel (TFC) customers of Bright House Networks on channel 437 in Bakersfield, CA, and channel 979 in Central Florida and Tampa Bay.

The new channel will be dedicated to informing, enriching, empowering and inspiring Filipino Americans through its programs, providing them a wellspring of smart, practical, innovative guidance on living well.

With Lifestyle Network, the leading Filipino multimedia company in the U.S. expands its content coverage by offering a new channel which ABS-CBN North America Managing Director and Global Content Head Olivia De Jesus described as “appealing to a market seeking diverse, fresh, rich experiences, information and entertainment that help balance their lives, improve their well-being, fire up their dreams and fuel their passion.”

“We were very encouraged by the enthusiastic welcome extended by the community to Lifestyle Network during our launch event last June in Los Angeles,” said ABS-CBN North America Regional Marketing Head and Senior Director Jun Del Rosario. “We are thankful to Bright House Networks for allowing Lifestyle Network to reach as many viewers as possible who are interested in its four pillars of Self, Food, Home and Travel.”

Lifestyle Network is available for no additional charge to Bright House Networks digital customers with a subscription to The Filipino Channel on the Bakersfield, Central Florida and Tampa Bay systems. For more information, please visit www.brighthouse.com.

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ABS-CBN International Bakersfield Bright House Networks Central Florida Lifestyle Network Tampa Bay
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