On October 22, Kapuso host Kim Atienza highlighted that 90% of ‘Tiktoclock’s audience came from GMA Network’s free TV reach.
At the GMA Regional TV visit of Tiktoclock for the Maskara Festival, which LionhearTV covered, Atienza cited the difference between their viewers from the provinces and Metro Manila.
“Ang GMA at ang Tiktoclock po, ang thrust po namin talaga ay ang free television. May pag-aaral po na nakita kami na 90% of our Filipino audiences are still on free television. And most of them are in the rural areas and in the provinces.
“If you go to Metro Manila, siguro mga 9%– mga kaibigan namin hindi na nagti-TV eh, kasi telepono na lahat. GMA is still very strong– the strength of GMA as a station is still free television. But it doesn’t stop us from posting sa mga social media pages namin because the synergy of the two is the best.”
However, he noted that GMA Network utilizes its free TV and social media reach, which Atienza considered a blessing.
“So kumbaga ‘yung mga promotion namin, the show is also aired live sa Facebook and sa YouTube, but of course, ‘yung mass audience namin, is still free television. And we find [that] a blessing that we are still on free television at the [age] of digital.
“Because, the poor cannot afford on digital stick. Mahal ang load, ‘yung may load ka sa telepono mo ay gagamitin mo pa para sa mga kamag-anak mo sa abroad instead na manood ng TV at ubusin mo ‘yung load mo. So it’s still a blessing that we’re still on free television.”
As for their Kapuso program, ‘Tiktoclock’ features Pokwang, Kim Atienza, Faith da Silva, Rabiya Mateo, and Jayson Gainza as its hosts.
‘Tiktoclock’ airs Monday to Friday on GMA Network at 11:15 AM.
