Jordan Brand Wings Scholars Program, the global community impact initiative dedicated to providing educational opportunities to underprivileged youth, welcomed the Class of 2027 in the Philippines.
Jordan Brand’s long-term commitment to the Philippines has continued to make a lasting impact in a nation where basketball culture is deeply ingrained. In 2022, the Philippines became the first country in Southeast Asia to join the global Wings initiative after North America, China and France, inspiring youth around the world to achieve greatness on their own terms.
This year the Jordan Brand Wings Program added six more students who will join the global community of Wings scholars and fulfill their dreams of excelling in life through quality higher education. The students will each receive four-year scholarships, allowing them to pursue the course of their choice at Ateneo de Manila University.
Inspired by Michael Jordan’s legacy and commitment to education, the Wings scholars program encourages perseverance against all odds in pursuit of a goal – both on and off the court. Continuing this legacy, the announcement of the second batch of scholars was made during halftime of Ateneo Blue Eagles 2nd round game at the UAAP Season 86, celebrating the scholars’ excellence on the court and in the classroom.
“Wings exists to empower youth and help them unlock the greatness within themselves. Through the power of education, everyone can fly,” says Jino L. Ferrer, Country Marketing Manager, Nike Philippines.
In partnership with children’s rights organization, Bahay Tuluyan, the scholars will also be provided with personalized coaching, career guidance and mentorship throughout their four-year tenure at the university.
Many of the 2nd batch of Jordan Brand Wings scholars are first-generation college students within their families, highlighting the program’s dedication to breaking barriers and creating opportunities for those who need it most.
“The spirit of excellence inspired by the Jordan Wings Scholarship Program continues with the Batch of 2027 who want to excel at life through education and also pay it forward by making a difference to the community – a value that closely matches Jordan Brand’s purpose,” added Ferrer
To date, Jordan Brand Wings works with more than 30 partners globally to unlock access to education and mentorship for disadvantaged youth and has already funded around 2,900 students and more than 16,500 semesters since 2015.
