In an exciting development for the Philippine ready-to-drink market, Jack Daniel’s® and Coca-Cola launched the Jack Daniel’s and Coca-Cola Zero Sugar alcoholic ready-to-drink (ARTD) beverage this May.
Building on the momentum of last year’s successful launch of the original Jack Daniel’s and Coca-Cola alcoholic ready-to-drink product in the country, Coca-Cola Philippines and Brown Forman, Jack Daniel’s parent company, are enhancing their portfolio with a new offering that caters to the evolving preferences of consumers. This innovation continues the legacy of the cherished popular whiskey and soda cocktail, now using Coca-Cola Zero Sugar, packed for convenience and enjoyment.
Celebrated at an exclusive event featuring Miss Universe 2015 Pia Wurtzbach, who embodies the drink’s spirited motto, “Born Ready for More,” this latest addition to the new Jack Daniel’s and Coca-Cola portfolio offers a new choice for fans of the classic premium cocktail mix.
Mark Jason Dee, Senior Director for Frontline Marketing of Coca-Cola Philippines, expressed the company’s commitment to consumer preferences, stating, “Coca-Cola pays attention to what consumers want, and we have seen how Filipinos are always in search of exciting options. Following the warm reception of the original Jack Daniel’s & Coca-Cola ARTD last year, it became clear that there was a demand for the premium cocktail mix that uses our Coca-Cola Zero Sugar variant drink. This new option meets the demand, reinforcing our dedication to innovation and satisfaction in the company’s partnership with Jack Daniel’s. Together, we deliver iconic drinks that turn into fan favorites around the world.”
Echoing this sentiment, Brown-Forman’s General Manager for Emerging Asia, Sally Goh, shared her enthusiasm for the launch, “We are thrilled to offer the Jack Daniel’s® and Coca- Cola Zero Sugar ARTD in the Philippine market. Starting last year, Filipino fans of the iconic cocktail mix got to enjoy the drink in its perfectly mixed and convenient form. This year, we are letting the fans of the drink to enjoy Jack Daniel’s with Coca-Cola Zero Sugar. This blend of Jack Daniel’s Tennessee whiskey with the delicious taste of Coca-Cola Zero Sugar is poised to become another beloved choice for people Filipino Favorite.”
Born Ready For More
The Jack Daniel’s and Coca-Cola Zero Sugar ARTD – combining Jack Daniel’s Tennessee Whiskey with Coca-Cola Zero Sugar – is a premium cocktail that draws inspiration from one of the world’s most popular branded “bar calls” or a cocktail ordered with specific brand names in premium bars and pubs all around the world. The packaging synergizes the iconic red Coca-Cola logo written in its classic Spencerian script with the bold, black Jack Daniel’s Old No.7 design, symbolizing being born ready or more adventures.
Featuring two of the world’s most recognizable and valuable trademarks, “Coca-Cola” and “Jack Daniel’s”, the product’s packaging design includes clear responsibility symbols promoting responsible consumption, and the legal drinking age – ensuring strict compliance and adherence with the alcohol-responsible marketing policies and practices upheld by Brown-Forman and The Coca-Cola Company.
Now available in 320 mL slim cans with a 7% alcohol level, the Jack Daniel’s and Coca-Cola Zero Sugar premium cocktail drink can be found in convenience stores or supermarkets nationwide. Online purchasing options will soon be offered on Boozy.ph, CokeBeverages.ph, Shopee, and Lazada for consumers who are 18 years old and above.
Jack Daniel’s was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta. Together, they continue to innovate and bring new experiences to consumers worldwide.
To know more, follow the Jack Daniel’s and Coca-Cola official Facebook page or visit http://www.coca-cola.com.ph.
