Close Menu
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
What's Hot

‘Amazing Earth’ marks 7 years strong with thrilling adventures

July 30, 2025

SM Group’s relief operations deliver aid to thousands

July 30, 2025

Nadine Lustre calls out fake quote on ‘Mirror Method’: ‘Parang ‘di ko naman po sinabi ‘yan’

July 30, 2025
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram YouTube TikTok
LionhearTVLionhearTV
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
LionhearTVLionhearTV
Home»Movies»Producers raise concerns over MMFF 2024 Box Office earnings amid high costs
Movies News Trending

Producers raise concerns over MMFF 2024 Box Office earnings amid high costs

LionhearTVBy LionhearTVJanuary 4, 2025No Comments3 Mins Read
Share
Facebook Twitter Reddit Pinterest Email

The 50th Metro Manila Film Festival (MMFF) is facing significant challenges, as reports suggest that the total box office revenue from its ten entries has only reached ₱500 million—a figure notably lower than in previous years.

At the forefront of the festival is ‘And The Breadwinner Is…’, which has reportedly earned over ₱200 million, far surpassing its closest competitor ‘The Kingdom’. Meanwhile, ‘Espantaho’ ranks third but is closely trailed by ‘Green Bones’, whose box office performance has surged following its Best Picture win.

Producers have expressed concerns over the financial strain caused by rising production and marketing costs. In her social media post, GMA Pictures Executive Vice President Nessa Valdellon highlighted the burden faced by filmmakers, particularly for big-budget projects.

“This MMFF could be a potential bloodbath for those who spent 60 or 70M on their movie (and that’s almost every film that looked big and glossy),” Valdellon stated. “Each production literally needs to earn three times its production cost only to break even!”

She also noted that while new labor laws have improved the welfare of industry workers, they have significantly increased production expenses.

Valdellon emphasized the importance of audience support, saying, “So if you love film, kindly watch as many MMFF films this year as you can afford to watch and are interested in.”

Valdellon’s remarks have sparked reactions from other industry figures, who echoed the call for reforms:

Director Avid Liongoren pointed out the impact of Value Added Tax (VAT) on producers, stating: “Tumbling talaga na ang VAT absorbed ng producers lang at walang share ang sinehan.”

Film archivist Leo P. Katigbak suggested tax exemptions for the festival, adding: “Politicians always praise cinema, but the support falls short.”

Director Joey Javier Reyes described this year’s MMFF as a “bloodbath” and emphasized the need for systemic changes: “There is a need to rethink the festival and the system of film productions if we are to survive.”

Despite the difficulties, Valdellon remains optimistic. She expressed hope for stronger box office returns during the New Year weekend, which she described as a crucial period for the festival.

“We’ll do what we can Sir and follow your lead. Am worried for most of the MMFF producers and expecting we’ll all end up making smaller films in the coming years given the results of the 50th. Pero, laban pa! There’s New Year and weekend still coming up,” Valdellon said.




The MMFF, which began on December 25, 2024, will run until January 7, 2025, showcasing a wide range of local films across theaters nationwide. However, the current situation underscores the pressing need for reforms to support filmmakers and ensure the long-term sustainability of the Philippine film industry.

Comments

Avid Liongoren Box Office GMA Pictures Joey Javier Reyes Leo P. Katigbak MMFF 2024 Nessa Valdellon
Share. Facebook Twitter Pinterest LinkedIn Reddit Email
Previous ArticleRico Blanco’s New Year became even sadder
Next Article Zoom Into the Future with vivo X200 Pro’s 200MP ZEISS APO Telephoto Camera
LionhearTV
  • Website
  • Facebook
  • X (Twitter)
  • Instagram

LionhearTV has always believed in what the everyday reader can contribute, and has always been open to receiving input, help, or leads on stories. Readers are always encouraged to drop us their thoughts either by either by leaving a comment on a post, or contact us directly – email us at lionheartvnet@gmail.com.

Related Posts

Nadine Lustre calls out fake quote on ‘Mirror Method’: ‘Parang ‘di ko naman po sinabi ‘yan’

July 30, 2025

Cristy Fermin vows to fight libel case filed by Bea Alonzo: ‘Ilalaban natin ito’

July 30, 2025

Cristy Fermin, co-hosts face arrest over Bea Alonzo libel case

July 30, 2025

Daniel Padilla teases new film project and U.S. concert tour after ‘Incognito’ success

July 30, 2025
Add A Comment

Comments are closed.

Find us on Facebook
Blogmeter.Top



Trending

‘Sang’gre’ Surges: GMA Network’s Slowburn Fantasy Roars Past Ratings Giant ‘FPJ’s Batang Quiapo’

July 30, 2025

From Housemates to Household Names: The Star-Making Power of ‘Pinoy Big Brother’

July 27, 2025

Primetime Obsession: Why Filipinos Can’t Quit Reality TV

July 25, 2025

Children Are Not Retirement Plans — Why We Oppose the Proposed Parental Support Bill

July 17, 2025

GMA Network shows now streaming on iWant as ABS-CBN relaunches platform with multi-network slate

July 16, 2025
Showbiz News

Nadine Lustre calls out fake quote on ‘Mirror Method’: ‘Parang ‘di ko naman po sinabi ‘yan’

July 30, 2025

Cristy Fermin vows to fight libel case filed by Bea Alonzo: ‘Ilalaban natin ito’

July 30, 2025

Cristy Fermin, co-hosts face arrest over Bea Alonzo libel case

July 30, 2025

Daniel Padilla teases new film project and U.S. concert tour after ‘Incognito’ success

July 30, 2025

BINI, Maki, and Cup of Joe dominate New Hue Video Music Awards 2025

July 30, 2025
Most Viewed

‘Amazing Earth’ marks 7 years strong with thrilling adventures

July 30, 2025

SM Group’s relief operations deliver aid to thousands

July 30, 2025

Nadine Lustre calls out fake quote on ‘Mirror Method’: ‘Parang ‘di ko naman po sinabi ‘yan’

July 30, 2025

SHDA Urges Targeted Housing Policy Reforms Amid Changing Filipino Household Trends

July 30, 2025

Globe Business shares cloud strategy blueprint for smarter, safer operations

July 30, 2025
eMVP Digital is an online empire that useful pieces of information and a resource for a daily dose of entertainment in all forms. It produces LionhearTV.net, Dailypedia.net, RAWR Awards, RAWRMag, DailyPIPOL, and Broken Lion. These platforms have a highly-engaged audience per month, which varies from ages and sexes.



Blogmeter.Top
© 2025 LionhearTV.net.
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV

Type above and press Enter to search. Press Esc to cancel.