HUAWEI maintains its position on top of the global imaging podium as the newly launched HUAWEI Pura 80 Ultra earns DXOMARK’s highest-ever overall score of 175, a commanding 6 points ahead of the second-ranked device. This triumph is anchored by three historic achievements: a highest-record 180 Photo Score, a record-tying 166 Video Score, and the best-rated telephoto capabilities in DXOMARK’s testing.
This milestone affirms HUAWEI’s pursuit of photographic excellence, transforming “exceptional” into “unmatched”. Since its global release last July, the HUAWEI Pura 80 Ultra has resonated with professional photographers and photography enthusiasts worldwide thanks to its pioneering technologies that bridge laboratory innovation and real-world artistry. As the flagship of HUAWEI’s imaging legacy, HUAWEI Pura 80 Ultra redefines the possibilities of smartphone photography.
Redefining Photography with Top-Scoring Excellence
DXOMARK is an established image authority that scores and ranks cameras and camera equipment. Widely trusted by experts, its tests are backed by millions of scientific measurements and perceptual analyses. Earning the highest Photo Score of 180 from DXOMARK reflects HUAWEI Pura 80 Ultra’s mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. This lets you capture bonfire dancers framed by translucent flames glowing with golden warmth; their shadowed faces retaining intricate, eyelash-sharp detail in a single exposure. Shooting dusk portraits is made effortless, as subjects shine with natural clarity against skies blending into watercolour gradients enabled by intelligent multi-zone exposure mapping.
This 180-score brilliance also excels in portrait photography. Advanced AI segmentation ensures pinpoint precision, rendering stray hair strands, delicate earrings, and intricate accessories with flawless clarity against creamy bokeh backgrounds. Even in candlelit settings, facial textures maintain lifelike dimensionality, and skin tones glow with natural warmth. The variable aperture (f/1.6–f/4.0) offers creative flexibility: for group shots, it intelligently narrows to keep everyone in sharp focus from foreground to background, delivering professional-grade results.
HUAWEI Pura 80 Ultra redefines long-range photography with the industry’s first Switchable Dual Telephoto Camera, which earned DXOMARK’s highest telephoto score. By merging 3.7x medium and 9.4x super-telephoto lenses into a single optical unit, it delivers unmatched versatility. Architectural carvings half a kilometre away emerge with DSLR-grade crispness; performers’ sweat-beaded intensity crystallizes from stadium back rows. At 10x+ magnification, where competitors often falter, the HUAWEI Pura 80 Ultra captures the Himalayan snowcaps with wind-carved ridges or leopard eyeshine through twilight gloom, still maintaining exceptional color and exposure consistency through advanced optical design and algorithms.
Setting New Benchmarks for Video Mastery
The HUAWEI Pura 80 Ultra conquers dynamic extremes with masterful video capabilities that earned a 166 Video Score, a 10-point improvement over its predecessor and ties with the industry’s top score. Its 16EV Ultra Lighting HDR Camera delivers “layered imaging with accurate light and shadow restoration,” transforming backlit portraits into balanced compositions where subjects glow against perfectly graded skies. Bonfire scenes render transparent flame layers alongside detailed shadows, creating immersive visuals. With advanced stabilization that anticipates motion like a cinematic guide, creators can capture everything from stage performances to urban storytelling and produce lifelike visuals while shooting entirely handheld.
The dual-telephoto system extends its excellence to video. An impressive 9.4 magnification and advanced stabilization allows wildlife documentarians to track eagles in flight, capturing every feather’s tremor without handheld shake. Concert videographers isolate drummers’ stick-work from arena back rows, with AI motion tracking maintaining focus through spotlights and pyrotechnic effects. This cinematic versatility ensures vibrant, professional-grade footage across scenarios.
The exceptional photo and video performance owes much to the Ultra Chroma XMAGE camera, which leverages 1.5 million multi-spectral channels for near-perfect color accuracy. Skin tones radiate natural warmth against neon-lit streets or golden-hour horizons, while environmental hues retain atmospheric richness. This unparalleled color science underpins the historic Photography and Video Scores, rendering emerald forests, crimson silks, and azure skies exactly as the human eye perceives them. Complex lighting scenarios yield to its intelligence, ensuring authentic reproduction in every frame.
Redefining Possibilities with Fashion-Next, Durable Design
Beyond imaging supremacy, the HUAWEI Pura 80 Ultra honors HUAWEI’s tradition of daring aesthetics. The evolved Forward Symbol Design, now adorned with sunburst motifs and golden accents, radiates horological luxury in two striking finishes: Prestige Gold and Prestige Black. Practical elegance shines through with the Second-Gen Crystal Armor Kunlun Glass, offering 25x greater drop resistance than conventional glass. The AI Smart Controls Button transforms the device into an extension of the creator’s intuition, while EMUI 15’s interactive themes add delightful touches, like lockscreen emojis tumbling playfully under fingertips.
Since its debut, the HUAWEI Pura 80 Ultra has seen much enthusiasm across global markets. Both professional photographers and photography hobbyists, who demand uncompromised imaging excellence, have swiftly adopted the device as part of their photography device lineup. Gizmochina Picks from Gizmochina even hailed the device as a “Camera Master.” More than a tool, the HUAWEI Pura 80 Ultra has become the ultimate creative companion. This global resonance amplifies HUAWEI’s core philosophy that technology should liberate creativity, never constrain it.
Through deep hardware-software integration and comprehensive imaging evolution, HUAWEI Pura 80 Ultra demonstrates HUAWEI’s profound technical heritage while delivering unprecedented all-scenario imaging experiences. By elevating every strength, from telephoto versatility and colour science, to light mastery, it has expanded photography’s frontier for everyone who dreams in frames.
Capture Excellence with the HUAWEI Pura 80 Ultra
Get your hands on the HUAWEI Pura 80 Ultra, now available for pre-order on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide. Available in Prestige Gold and Golden Black, the HUAWEI Pura 80 Ultra retails for PHP 89,999 and comes with premium care services, including including free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, as well as a free door-to-door Collection and Delivery for repairs.
Pre-Order the HUAWEI Pura 80 Ultra and get an exclusive freebie bundle, which includes HUAWEI WATCH GT 5, HUAWEI FreeBuds 5, a 1-Year 1-Time Accidental Damage Protection and Battery Swap Service from HUAWEI Care.
To learn more about the HUAWEI Pura 80 Ultra, visit Huawei’s official website or social media accounts (Facebook | Instagram).
