CHAGEE Philippines today announces the appointment of Christopher “Sonny” Tiong as Country General Manager and Oliver “Ollie” Rabatan as Deputy General Manager. The announcement of CHAGEE’s Philippine leadership team comes in celebration of its 8th global anniversary this November.
Having simultaneously led iconic international brands such as Krispy Kreme and Jamba Juice, alongside well-loved local favorite Pancake House as Chief Operating Officer, Sonny is an accomplished business leader with extensive experience in operations, sales, and brand management across the food and beverage industry. Over the years, he has built a strong reputation for driving business growth, improving operational efficiency, and building high-performing teams that deliver exceptional customer service.
As General Manager of CHAGEE Philippines, Sonny plays a key role in steering the brand’s nationwide expansion and day-to-day operations. His leadership focuses on strengthening store performance, ensuring operational discipline, and creating customer experiences that uphold CHAGEE’s premium standards.
Ollie brings with him close to two decades of experience from McDonald’s, where he was Chief Marketing Officer. A strategic business leader and award-winning marketer, he led some of the brand’s most notable and high impact campaigns, including “McSavers Mix & Match”, “Bigger Chicken McDo”, the McDonald’s App’s rapid adoption, “Unbranded Menu”, “McClassroom”, and “Ride-Thru”. A seasoned business and marketing leader with over 20 years of experience, he is known for his strategic vision and deep understanding of local consumers. Ollie has built a career by transforming insights into impactful brand experiences that inspire loyalty and drive performance.
As Deputy General Manager of CHAGEE Philippines, Ollie leads the brand’s expansion and innovation efforts, guiding it toward its next phase of growth. With his extensive experience in brand management and his passion for elevating consumer experiences, Ollie plays a pivotal role in advancing CHAGEE’s mission to redefine the high-quality milk tea category in the Philippines.
“CHAGEE’s story has always been about blending tradition and innovation. As we celebrate our 8th global anniversary, our team is taking that story even further—reaching more Filipinos, expanding our presence, and strengthening our community built on quality, culture, and connection. We look forward to continued growth in the next year as we bring more people together one CHAGEE cup at a time,” says Sonny.
“As CHAGEE continues to grow in the Philippines, our focus will be on building deeper connections with consumers through creativity, insight, and authenticity. We see great potential to strengthen how CHAGEE engages Filipinos through storytelling, design, and experiences that reflect modern lifestyles while celebrating our craft, culture, and community,” says Ollie.
With a renewed vision and leadership, CHAGEE enters its 8th year poised for sustained growth—ready to continue redefining the milk tea culture in the Philippines and beyond.
Stay tuned for more updates on CHAGEE by following its Facebook page at CHAGEE Philippines and Instagram @chagee.ph.
