Coca-Cola Europacific Aboitiz Philippines (CCEAP), the bottling partner and official distributor of Coca-Cola products in the country, has appointed Ramon Christian “Chris” Pesigan as its new President and Chief Executive Officer, effective January 2026.
Pesigan succeeds Gareth McGeown, who served as CCEAP’s President and CEO for the past seven years, leading the company to achieve consistent growth and new benchmarks for success in the Philippine market.
Pesigan’s journey with CCEAP began in 2013, where he held key leadership roles, including Commercial Go-to-Market Director and General Trade Director. He played an integral role in shaping the company’s commercial strategy, which set a standard for excellence in trade execution. Prior to his appointment, he served as the Commercial Vice President for over two years, bolstering Coca-Cola’s competitiveness and strengthening partnerships with its network of customers—ensuring Coca-Cola’s iconic beverages reach millions of Filipino households nationwide.
Reflecting on his new role, Pesigan shared, “It is an honor to lead Coca-Cola Europacific Aboitiz Philippines at such a transformative and exciting time. My passion for our purpose has never been greater, and with our 9,000 empowered associates who remain our greatest strength, we are more driven than ever to deliver sustainable growth for our people, customers, and communities.”
McGeown, who will assume the role of Vice President and General Manager for Coca-Cola Europacific Partners’ (CCEP) Australia, Pacific, and Southeast Asia (APS) business unit, expressed confidence in Pesigan’s leadership: “Over the past years, I’ve had the privilege of leading CCEAP’s growth and witnessing the commitment of our teams who propelled us to greater success. Chris’ appointment is a testament to the strong foundation that we’ve built and I’m confident that he will build on the momentum as we continue our mission of refreshing the Philippines together.”
CCEAP’s leadership builds on Coca-Cola’s 114-year history in the Philippines, carrying forward its mission of refreshing Filipinos and making a difference, while driving sustainable growth for its people and customers. The total beverage company has gone beyond making and selling its beverages to becoming an integral part of the communities it serves.
