What started as a deeply personal milestone has now turned into a growing music moment. Kapuso star Jillian Ward officially launched her new single “Pumapag-ibig” on All-Out Sundays last March 22, marking her entry into a more defined music chapter.
The performance introduced a new side of Jillian as a recording artist, drawing attention both on television and across digital platforms. Since its launch, clips of the performance and the track itself have started gaining traction on TikTok and other social media platforms, with audiences picking up on its emotional hook and relatable message. “Pumapag-ibig” was developed over several months in collaboration with Kreativ U Managing Partner and music producer Kim Hun Jik (Jack).
While the track had been in progress since 2025, it was only after Jillian marked her 16th year in the industry and renewed her ties with Sparkle and GMA that the song found its true center. The result is a song that captures the sudden and powerful arrival of love—an emotion that shifts everything in an instant. Widely known for her acting, Jillian has long expressed her passion for music.
“Pumapag-ibig” marks her first major music collaboration with Kreativ U and signals the beginning of a more focused direction in her musical journey. The track is now available on major streaming platforms, including Spotify and YouTube, as it continues to gain organic attention online.
