Ever since COKE ZERO announced last October 20, 2011 a global promotional campaign with Paramount Pictures for the fourth installment of the timeless franchise, “Mission: Impossible – Ghost Protocol“, a whole new exhilarating mission has been rolling out in the Philippines, giving all the “Wild at heart, Fit in body” the rush of their lives.
This massive takeover culminated to the much-awaited movie screening with top personalities and media partners last December 14, 2011 held at the Glorietta 4 Cinema, Makati City.
“The Mission: Impossible” franchise is a cultural phenomenon built on the premise that even seemingly insurmountable challenges can be met when approached from a place of passion and drive,” said Chip York, Worldwide Entertainment Marketing Director, The Coca-Cola Company. “This is in line with the values of the Coke Zero brand, and we are excited to contribute to the energy around the release of this highly-anticipated film by giving fans the opportunity to engage with “Mission: Impossible – Ghost Protocol.”
In this fourth installment of the of the the action-packed spy adventure, Tom Cruise returns in the starring role as Ethan Hunt and is joined by an international cast that includes Jeremy Renner, Simon Pegg, Paula Patton, Michael Nyqvist, Vladimir Mashkov, Josh Holloway, Anil Kapoor and Léa Seydoux. “Mission Impossible – Ghost Protocol” is directed by Academy Award®-winner Brad Bird, in his live action film debut, and written by Josh Appelbaum & Andre Nemec and Christopher McQuarrie. Cruise, who produces the “Mission: Impossible” films, is joined by producers J.J. Abrams and Bryan Burk.
Blamed for the terrorist bombing of the Kremlin, IMF operative Ethan Hunt is disavowed along with the rest of the agency when the president initiates “Ghost Protocol.” Left without any resources or backup, Ethan must find a way to clear his agency’s name and prevent another attack. To complicate matters further, Ethan is forced to embark on this mission with a team of fellow IMF fugitives whose personal motives he does not fully know.
In line with the exciting movie tie-up, Coke Zero has also released Mission Impossible 4-themed on-pack graphics for its 330mL cans which are available nationwide since October to December this year.
“We are thrilled to be aligning one of the most iconic film franchises in history with a leading global brand like Coke Zero,” commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships, Paramount Pictures. “The Mission: Impossible” franchise and Coke Zero brand share an audience of fans who appreciate excitement and risk-taking, and this partnership creates a platform to build a unique engagement with consumers before the film’s release.”
Visit the Coke Zero facebook fan page for more information. Wild at Heart. Fit in Body. COKE ZERO. Great Taste, Zero Sugar.
See the movie review here : Movie Review – Mission Impossible : Ghost Protocol
