Phenomenal TV drama “Walang Hanggan,” which Filipinos religiously followed for nine months, ended its successful run by topping the top 15 with a national TV rating of 36.4%.
The series’ finale peaked at 45.4% in national TV ratings, almost three times higher than rival program “Luna Blanca” (16.1%).
“Wansapanataym” remained unfazed with a national TV rating of 34.2% and toppled GMA’s recently launched reality game show “Extra Challenge” that lagged behind with 17.3%.
ABS-CBN’s new family drama series “Ina, Kapatid, Anak” (27.8%) and romantic teleserye “A Beautiful Affair” (23.9%) also made a strong entrance to the top 15 by bagging the 6th and 13th spots respectively.
“TV Patrol,” on the other hand, is still the Philippine’s undisputed number one newscast with an average TV rating of 31.1% or 13 points higher than GMA’s “24 Oras” (17.7%).
Meanwhile, noontime show “It’s Showtime” has shown significant improvement in its ratings performance by reaching an all-time high national TV rating of 20.9% and beating rival program “Eat Bulaga” (15%) last October 26. It prevailed during its third anniversary week (Oct 22-27) by averaging 17.5% in national TV ratings over “Eat Bulaga” (14.4%).
The other ABS-CBN programs in the top 15 include “Princess and I” (34.3%), “Maalaala Mo Kaya” (31.9%), “Kapamilya Deal or No Deal” (27.4%), “Aryana” (25.8%), “ Rated K” (24.9%), “Goin’ Bulilit” (24.8%), “Lorenzo’s Time” (24.3%), “Be Careful with My Heart” (23.3%), and “TV Patrol Weekend” (21.7%).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.
