Phenomenal TV drama “Walang Hanggan” ruled the list with a whopping national TV rating of 38.4%, followed by “Princess and I” (35.3%), “Maalaala Mo Kaya” (33.4%), and “Wansapanataym” (32.5%).
“TV Patrol” came in fifth with a national TV rating of 31.4%, making it the number one newscast in the country. GMA’s “24 Oras” only managed 17.8%, or 13 points behind “TV Patrol.”
The other ABS-CBN programs included in the top 20 programs for June-December 2012 are “Ina Kapatid Anak” (30.3%), “Dahil sa Pag-ibig” (25.3%), “Kapamilya Deal or No Deal” (25%), “Rated K” (25%), “Aryana” (24%), “Goin’ Bulilit” (23.6%), “Be Careful With My Heart” (22.7%), “Lorenzo’s Time” (21.6%), “The X Factor Philippines” Saturday (20.7%), “Pinoy Big Brother Teen Edition 4” Saturday (19.8%), and “TV Patrol Weekend” Sunday (19.5%).
Moreover, Filipino pride was on its height in last year with Filipinos tuning in to landmark events that put the country on the map. Nonito Donaire Jr.’s sensational victory against Mexican Jorge Arce in a junior featherweight championship bout solidified the Filipino boxer’s status as the world’s best fighter in 2012. The event, which was aired via satellite on ABS-CBN, garnered a 29.7% national TV rating.
Filipinos also watched Janina Tugonon compete and finish first runner-up in the Miss Universe 2012 pageant in Las Vegas, USA. The airing enjoyed a national TV rating of 22.8%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms, and a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
