The fund will focus on five different types of assistance: rebuilding homes, community centers, schools, and churches, and providing immediate relief through food and supplies.
SM Foundation is taking the lead in the relief effort with the nationwide reach of SM Cares of the mall group, SM Savemore, and BDO Foundation. Each group has a different expertise in the community support program, and will be working with community groups to expand the efforts and widen the reach of the relief operation.
In addition to these efforts, “Operation Tulong Express” will be open for the donation of relief goods in SM malls, and an account in both BDO and Chinabank will be open to accept cash donations.
With the P100M calamity fund, SM seeks to extend an extra hand to these affected communities.
Thank you for reading this post! If you like this post, please share it on Facebook, Twitter or Google+. Invite us to your events and gatherings for a write-up or coverage: press/blog conferences, product launching, food tasting, demonstrations, exhibits, advocacy events, etc. If you have something to say – comments, suggestions, reactions, don’t hesitate to post a comment below. For more, email us at aolionheart@yahoo.com
