The campaign aims to commemorate Mother’s Day in the month of May, and Father’s Day in June.
The photo upload contest on the most popular social networking site in the country is the company’s way of paying tribute to parents who have inspired their children with valuable real life lessons.
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| The most important lesson I have learned from my MOM is to give my BEST in whatever I do. With this in mind, I grew up to be confident and pursued my dreams. I am who I am because of her. |
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| To never lose hope and faith in God despite pains, trials, difficulties or overwhelming circumstances. He taught by modelling it thru the life he lives. |
Netizens are encouraged to share a photo of their mom or dad and the real life lessons they have learned from him or her. Facebook users who wish to join can visit the Real Life Lessons app on Philam Life’s Facebook Page (www.facebook.com/PhilamLifeAIA) to upload entries.
Philam Life head of marketing Jessica Abaya said, “Parents play a key role in preparing their children for real life. In addition to helping them be financially prepared, this also means equipping them with the character and values that will guide them in their lifelong journey.”
The Real Life Lessons contest builds up on Philam Life as part of AIA, the Real Life Company, that is dedicated to providing the right solutions and plans that turn people’s real-life struggles into success, fears into peace of mind, and dreams into reality.
The most inspiring story wins the grand prize – a luxury buffet for four at the Spiral in Sofitel Philippine Plaza Manila. The winner will be announced on June 27, 2014.
Aside from registering and submitting their entry, participants may also vote for their favorite submission, and share the Real Life Lessons app to friends on Facebook and Twitter for a chance to win P500-worth of gift cheques from Starbucks in the weekly raffle draws on May 23 and June 23, 2014.
The Real Life Facebook promo is open to Philippine residents. Philam Life Financial Advisors and employees are eligible to join. Full mechanics can be found on www.facebook.com/PhilamLifeAIA.
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