Coca-Cola Philippines will replace some of its logos for their nationwide “Share a Coke” campaign which was launched on July 12 at SM Megamall Fashion Hall. The popular Pinoy nicknames, terms of endearment, and group names on personalized Coca-Cola products will surely be a more fun and personal way of sharing a Coke to loved ones, friends and family.
Leading the celebration at the Mega Fashion Hall in SM Megamall was Jasmin Vinculado, Marketing Director of Coca-Cola Philippines, who also headed the first ever Share a Coke campaign in Australia together with their Happiness Ambassadors Enchong Dee, Joseph Marco and Julia Montes. This phenomenal Coca-Cola campaign that has taken over 50 nations by storm is finally in the Philippines.
Also present during the launch were Atty. Adel Tamano, Vice President-Public Affairs and Communications of Coca-Cola Philippines, Bench CEO Benc Chan and top designer Rajo Laurel.
Highlighting the event was a fashion show to celebrate the long-standing partnership between Coca-Cola and the country’s leading teen clothing brand Bench.
The “Share a Coke” campaign will be supported through a national advertising and marketing campaign including new television commercials, cinema ads, social and digital engagement, interactive/digital billboards and experiential activations. Check out an ad from the campaign in the U.K. in 2013.
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