GMA Network (GMA) kept its ratings advantage in its stronghold areas of Urban Luzon and Mega Manila in June, based on data from Nielsen TV Audience Measurement, the industry’s widely recognized ratings service provider.
Urban Luzon and Mega Manila respectively account for 77 and 60 percent of all urban TV households in the country. From June 1 to 30 (with June 26 to 30 based on overnight data), GMA strengthened its lead in Urban Luzon with an average household audience share of 39.9 percent; 6.8 points higher than ABS-CBN’s 33.1 percent and 33.4 points higher than TV5’s 6.5 percent.
GMA also remained at the forefront of the ratings game and led across all dayparts in Mega Manila with 42.5 percent, decidedly ahead of ABS-CBN’s 29.4 percent by 13.1 points and TV5’s 6.8 percent by 35.7 points.
Furthermore, GMA outnumbered its closest rival, ABS-CBN, in the list of top programs (including specials) for viewer-rich Urban Luzon and Mega Manila. Primetime newscast 24 Oras received the highest rating overall in Mega Manila, while leading the list of Kapuso programs in Urban Luzon.
Other top-rating programs for the month of June include Magpakailanman, Kapuso Mo, Jessica Soho, Pepito Manaloto, Poor Señorita, Lip Sync Battle Philippines, Eat Bulaga, 24 Oras Weekend, Panata Sa Pagbabago: The GMA News Special Coverage, Ismol Family, and Once Again. Completing the list are Hay, Bahay!, Vampire Ang Daddy Ko, Sunday Pinasaya, Wowowin, Hanggang Makita Kang Muli, Bubble Gang, Juan Happy Love Story, Conan My Beautician, The Millionaire’s Wife, Magkaibang Mundo, Karelasyon, and Imbestigador.
GMA News and Public Affairs’ special coverage of the inauguration of President Rodrigo Duterte and Vice President Leni Robredo last June 30 was also the most watched coverage among urban viewers nationwide, proving yet again its status of being the country’s most trusted news source during events of national significance. GMA’s Panata Sa Pagbabago registered a household share of 39 percent in National Urban Television Audience Measurement (NUTAM), besting ABS-CBN’s Ang Panunumpa: Pangako ng Pagbabago, which posted 33.6 percent based on overnight data from Nielsen.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. Nielsen has a nationwide sample size of 3,500 urban and rural homes, bigger than Kantar’s sample size of 2,610.
As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies. GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.
