The comprehensive and informative news and current affairs programs and values-oriented entertainment programs of ABS-CBN are resonating with more Filipinos as reflected in the latest nationwide TV ratings showing ABS-CBN as the network of choice by more Filipino households in with an average national audience share of 47% vs GMA’s 32%, according to data from Kantar Media.
Kantar Media data represent 100% of total Philippine TV viewing population as it uses a nationwide panel size of 2,610 urban and rural homes, as compared to other data reported in media that are limited to a specific geographic area or urban homes only.
Half of the total Philippine households tuned in to ABS-CBN’s primetime block, hitting a whopping national audience share of 50%, a solid 20-point lead over GMA’s 30%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Aside from primetime, ABS-CBN also ruled all time blocks nationwide for the month of July that include the morning block (6AM to 12NN) with 42% vs GMA’s 33%; noontime block (12NN to 3PM) with 45% vs GMA’s 33%; and afternoon block (3Pm to 6PM) with 47% vs GMA’s 32%.
ABS-CBN still the most-watched network on TV while it also pioneered viewing of content online with video-on-demand services on TFC.tv for Kapamilyas living abroad and iWant TV and SKY On Demand locally.
Meanwhile, ABS-CBN continues to lead the way in addressing the change in Filipinos’ viewing habits, as more and more Filipinos are consuming content online, by boosting the offerings of iWant TV. Primetime favorites such as “Dolce Amore,” “FPJ’s Ang Probinsyano,” “Born for You,” and “Pinoy Big Brother: Lucky Season 7” as well as afternoon drama shows “Tubig at Langis” and “Doble Kara” are among the shows people can catch up on on the company’s video-on-demand offering.
The high viewership of ABS-CBN content in both television and online indicates that many Filipinos are consuming ABS-CBN content on multiple screens, which is in tune with the company’s goal of making content accessible to every Filipino anytime and anywhere through its new digital platforms, including overseas with the TFC subscribers as well as those on-the-go with ABSCBNmobile.
ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the land that is rapidly evolving into an agile digital company.
In other areas, ABS-CBN also dominated GMA. The Kapamilya network led the ratings game in Total Luzon with an average audience share of 41% vs GMA’s 35%; in Total Visayas with 57% vs GMA’s 23%; and in Total Mindanao with 58% vs GMA’s 26%. Even in Total Balance Luzon and Metro Manila, ABS-CBN captured the hearts of viewers with average audience shares of 50% and 37%, respectively, over rival’s 32% and 33%.
ABS-CBN has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.
The company reported a 25% surge in its net income in 2015 to earn P2.55 billion, higher than 2014’s P2 billion.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
