The Boomerang Awards is the explosive culmination of the biggest ever DigiCon. This year’s Booms will match the levelled up DigiCon in terms of scale and world-class standards and promises to attract the best and brightest minds from the marketing, advertising, production industries as well as the academe.
Full list of Boomerang Awards 2016 winners:
Gold
– Dentsu Jayme Syfu – NEDA “The Making of Ambisyon Natin Online Videos”
– Publicis JimenezBasic – E. Zobel Foundation “ArtLotto”
– TBWA\Santiago Mangada Puno Advertising, Inc. – CARMMA “Millennials for Martial Law”
– Publicis JimenezBasic – Globe Telecom “Hidden Codes”
– Publicis JimenezBasic – E. Zobel Foundation “ArtLotto”
– Publicis JimenezBasic – E. Zobel Foundation “ArtLotto”
– MRM/McCann – Metro Manila Development Authority, MMDA “mayhuliba.com”
Silver
– TBWA\Santiago Mangada Puno Advertising Inc. – Peerless Products Manufacturing Corp., Champion “Growth”
– TBWA\Santiago Mangada Puno Advertising Inc. – Peerless Products Manufacturing Corp., Champion “Mother’s Day”
– Ogilvy & Mather Philippines – Nestle Philippines, Milo “Beyond”
– Leo Burnett Manila – McDonald’s Philippines “Overall Social Media Content”
– BBDO Guerrero – PepsiCo Philippines, Mountain Dew “Playable Ads”
– Leo Burnett Manila – McDonald’s Philippines “AldubKoTo”
– Ace Saatchi & Saatchi – Digitel Mobile Philippines Inc., Sun “#FirstJobProblems”
– Leo Burnett Manila – McDonald’s Philippines “AlDubKoTo”
– Publicis Jimenez/Basic – Splash Corporation Maxi-peel “The Beautiful Truth”
– Leo Burnett Manila – McDonald’s Philippines “Flying Fork”
– MRM/McCann – Metro Manila Development Authority, MMDA “mayhuliba.com”
– 1DMG – Unilever Philippines “Skin Matters, Your Online Skin Expert Website”
Bronze
– TBWA\Santiago Mangada Puno Advertising Inc. – Smart Communications Gamex “Suntukan sa DOTA”
– Ogilvy & Mather Philippines – Nestle Philippines, Milo “Beyond”
– MullenLowe Philippines – Bank of the Philippines Islands, BPI “Pamana Film”
– Leo Burnett Manila – McDonald’s Philippines “The Boat”
– TBWA\Santiago Mangada Puno Advertising Inc. – Liwayway Marketing Corp., Oishi “Skippables”
– BBDO Guerrero – PepsiCo Philippines, Pepsi “Peryang Panalo”
– Leo Burnett Manila – McDonald’s Philippines “The Boat”
– Publicis JimenezBasic – Perf Restaurants Inc., Burger King “The BK Channel”
– J. Walter Thompson Philippines – Johnson & Johnson Philippines, Bactidol “Duty Calls”
– Rappler Inc. – LoveYourself “StayNegatHIVe”
– MullenLowe Philippines – Philippine Seven Corporation “GULPihan sa 7-11”
– TBWA\Santiago Mangada Puno Advertising Inc. – Smart Communications “How to be Friends Again After the Elections”
– Dentsu Jayme Syfu – LoveYourself Inc. “staynegatHIVe”
– Leo Burnett Manila – McDonald’s Philippines “Chicken Ni Joy”
– MullenLowe Philippines – Philippine Seven Corporation “GULPihan sa 7-Eleven”
– MRM/McCann – Metro Manila Development Authority, MMDA “mayhuliba.com”
– Ogilvy & Mather Philippines – Nestle Philippines, Milo “Beyond”
– Dentsu Jayme Syfu – BPI Family Bank “#DreamKo”
– NuWorks Interactive Labs Inc. – Fresh & Famous Foods Inc., ChowKing “From Brand Boycott to Brand Love”
– Leo Burnett Manila – McDonald’s Philippines “AlDubKoTo”
Special Awards
Creative Excellence Award
Dentsu Jayme Syfu
Best in Strategic Excellence Award
TBWA\Santiago Mangada Puno
Best in Innovation Excellence Award
Publicis JimenezBasic
Best in Effectiveness Excellence Award
MRM//McCann
Best in Show
#ArtLotto
E. Zobel Foundation
Publicis JimenezBasic
Digital Marketer of the Year
Publicis JimenezBasic
Digital Advertiser of the Year
McDonald’s
The Boomerang Awards remains the standard in innovation and truly globally excellent digital marketing work in the Philippines. Last year’s Boomerangs saw over 214 submissions from across agencies, industries and platforms. Continuing its tradition of recognizing outstanding digital work, this year’s Boomerangs will again place great emphasis on not just innovation, but in measuring digital’s effectiveness in helping achieve brand goals.
