ABS-CBN drew more viewers across the country last October, with the undisputed number one program “FPJ’s Ang Probinsyano” still leading the list of the most watched programs with a national TV rating of 37.4%, based on Kantar Media data covering both urban and rural homes across the country.
From morning until evening, the Kapamilya network won the hearts of viewers. It obtained a national average audience share of 45%, a solid eleven-point lead over GMA’s 34%.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.
Meanwhile, ABS-CBN’s primetime block (6PM-12NN) also led in October, generating a national audience share of 47% last month versus GMA’s 34%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Viewers nationwide also tuned in to ABS-CBN in other parts of the day. Aside from primetime, ABS-CBN won in other time blocks nationwide that include the morning block (6AM to 12NN) with 40% versus GMA’s 36%; noontime block (12NN to 3PM) with 45% versus GMA’s 33%; and afternoon block (3PM to 6PM) with 45% versus GMA’s 34%.
While ABS-CBN has sustained its TV ratings dominance, it has also kept its leadership in the digital platform through iWant TV, its pioneering video-on-demand service and the leading OTT platform in the country with over 6 million subscribers. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.
The most watched programs on iWant TV last month were “Pinoy Big Brother Luck Season 7,” “Till I Met You,” “FPJ’s Ang Probinsyano,” “Doble Kara,” “The Greatest Love,” and “Magpahanggang Wakas.”
Meanwhile, more Filipinos will be able to watch ABS-CBN shows soon with its partnership with PLDT, Inc., which will enable PLDT and Smart subscribers to access iWant TV’s rich library of TV shows, specials, and other exclusive content.
ABS-CBN has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
