ABS-CBN Corporation, the country’s leading media and entertainment company, has surpassed its year-end target of selling two million units for its pioneering digital television product ABS-CBN TVplus as of November.
The development comes only three months after the company hit 1.6 million ABS-CBN TVplus units in September this year since its launch in February 2015. Also in September, the company began offering the product at a new price point of P1,499, enabling more Filipinos to experience digital quality broadcast and superior viewing experience
“ABS-CBN TVplus continues to improve the Filipino’s viewing experience though digital quality broadcast and a transformative entertainment experience by offering more choices of channels and even opportunities to watch special TV events, greatly supporting our mission to serve the Filipino people,” ABS-CBN president and chief executive officer Carlo Katigbak said.
ABS-CBN’s pioneering digital terrestrial television service offers Filipino audiences crystal clear picture and sound and additional premium channels with no monthly fees. Its content offerings are accessible via its exclusive channels such as the male-oriented channel CineMo, children’s channel YeY, educational channel Knowledge Channel, and all-day news channel DZMM Teleradyo on top of ABS-CBN Sports+Action and ABS-CBN.
It has introduced original content on two of the channels with success—the sitcom gag show “Funny Ka Pare Ko” on CineMo and the children’s show “Team Yey” on YeY. “Funny Ka, Pare Ko” is set to air its third season in January 2017 while “Team Yey” will soon air its second Season.
ABS-CBN TVplus also introduced a pay-per-view feature called the Kapamilya Box Office (KBO), where families can catch newly released movies bundled with foreign and local box-office hits and top-rating Kapamilya shows for a weekend TV bonding marathon. The company sells prepaid pay-per-view on ABS-CBN TVplus by allowing consumers to pay using loads on their ABS-CBNmobile SIM.
In ABS-CBN’s continuous effort to transform the television viewing of Filipinos from analog to digital, it expanded the ABS-CBN TVplus coverage areas to include Metro Cebu, Davao City, Bacolod, Iloilo, and Cagayan De Oro, on top of Benguet, Bulacan, Cavite, Laguna, Metro Manila, Nueva Ecija, Pampanga, Pangasinan, Rizal and Tarlac.
“The increased sales velocity could be attributed to a combination of better content offering, new value added services—like KBO and TVplus Tambayan, strengthened distribution, and a more affordable price point,” ABS-CBN DTT and ABS-CBNmobile head Chinky Alcedo said.
ABS-CBN continues to harness technology and innovation, as it transitions into an agile digital company with the biggest online presence among all media companies and a growing list of digital properties.
“As ABS-CBN TVplus continues to solidify its status as the country’s pioneering digital terrestrial television service, we will keep developing better options so that more Filipinos can have a transformative television experience,” Alcedo said.
ABS-CBN is the first media and entertainment company in the country to make the historic switch from analog to digital terrestrial television to transform the TV viewing experience of Filipinos.
ABS-CBN Corporation recently reported a consolidated revenue of P31.1 billion for the first nine months of 2016, achieving a net income to PHP 2.85 billion, 50% higher compared to the same period last year.
ABS-CBN TVplus was launched in February 2015, signaling the start of the country’s digital terrestrial television (DTT) service.
