MANILA, November 2019—Ariel Philippines announced the newest addition to their roster of queens—the one and only Asia’s Songbird, Regine Velasquez-Alcasid.
While everyone knows Regine as a world-class performer onstage, she is actually a hands-on mom and homemaker. When it comes to looking out for her family, Regine has always found it challenging to remove stains and malodor on their clothes, but that battle is finally over as she has found the one for her.
With its innovative and superior cleaning powers, Ariel is the perfect match for a celebrity mom like Regine. Together, they make a world class-pairing that is truly stronger than ever!
The search for the next idol
In Ariel’s most recent video commercial, Regine looks for the next idol that can beat every mom’s worst laundry dilemma. Round one commenced with a stain battle where Ariel was able to prove its superiority in washing tough-to-remove stains like mud, sweat, and chocolate. In the end, the shirt washed with Ariel showed no signs of dirt or residue in just one wash.
For round two, moms joined the kulob challenge where clothes washed with Brand X and Ariel were dried in empty lockers. Ariel once again proved its superiority with its 48-hour shield protection against malodor and invisible stains.
“Dati, problema ko talaga kung paano tanggalin ang mantsa sa mga damit ni Nate. Minsan kasi naaabutan ko siya na amoy pawis at ang dumi-dumi ng t-shirt when he plays outdoors. Buti na lang talaga I switched to Ariel, kasi now kahit ano pang dumi ‘yan kayang-kaya ko na! Ariel really is the one for me!” shared Ariel’s newest endorser, Regine Velasquez-Alcasid.
Undoubtedly, Regine has found the best partner in fighting off tough stains and malodor on clothes. With Ariel, she can proudly say, “Goodbye stains, goodbye kulob in just one wash!”
“Tough stains and kulob are difficult problems that only a superior detergent can solve. This is why we decided to marry a superior product that moms can trust with a superior endorser that remains true to her standards. It just seems right to have a world-class icon for a world-class brand and that’s why we’re more than happy to have Regine Velasquez-Alcasid as part of the Ariel Family!” concludes Ray Pine, P&G Laundry Country Category Leader.
To find out more about this, watch Ariel’s newest commercial with the one and only Asia’s Songbird:
#ArielPhilippines #ArielRegine #RegineYesToAriel