MANILA, PHILIPPINES, 2020 – vivo’s all-new X50 series of flagship smartphones returns to the brand’s original design aspiration of making the complicated world simple, offering contemporary and elegant design aesthetics that bridge the user with vivo’s advanced technology and enabling the devices to serve as symbols of self-expression for users.
“The unique color palette, smooth shape, and comfortable feel of the X50 series smartphones all reflect conscious design choices to help users connect with our technology. With elegance as the driving design philosophy, the X50 series’ design features help highlight its professional photography features to deliver a better overall user experience,” said Charisma Buan, vivo Philippines Public Relations Lead “The X series aims to provide a premium photography experience with a balance of technology and user-centric design. As the first X series device to be launched overseas, the X50 series reflects this purpose.”
“Similar to previous devices under the X series, vivo’s new X50 flagship smartphones balance advanced photography technology with sleek and contemporary design aesthetics to complement global users’ trendy and smart lifestyles,” she said.
Unique Design Showcases Professional Photography Capabilities
The design of the X50 series enhances its professional photography features. Guided by a contemporary aesthetic, each smartphone in the series has a rectangular camera matrix with R3 rounded corners, offering a simple but sharp appearance. Designers avoided square or tough elements on X50 series smartphones to create a more comfortable appearance and feel.
The X50 series camera matrix also features a Dual Tone Step design. Large protruding cameras are common among photography flagship smartphones, but vivo believed such a design would diminish the aesthetic appeal of the device. Instead, vivo developed a creative two-level camera design that mitigates the protrusion of the camera matrix and of the Gimbal Camera System on the X50 Pro —enhancing a sense of depth and order while maintaining slimness. The upper level contains the main camera, bokeh camera, and wide-angle camera, set in black. The lower level contains the periscope camera and has the same color as the back cover, while a CNC (computer numerical control) glossy rim around the entire module provides a smooth finishing touch. The Dual Tone Step design serves both functional and aesthetic purposes, solving the challenging of requiring a larger camera matrix due to larger cameras while adding a unique visual focal point.
Elegant Design Brings Order and Sophistication
The vivo X series recognizes that smartphones have become like an extension of their users, serving as tools that people use to express their personality and complement their lifestyle. As such, the X50 series returns to vivo’s original design aspirations to emphasize elegance and simplicity, hoping that the new flagship devices help users express themselves and discover more beauty with its orderly and warm design.
In line with this philosophy, every X50 series smartphone features a unique choker pattern on the top side, serving as a signature design feature. Modelled after the high fashion accessory that originated in France, the X50 series choker pattern breaks the norm of having a plain look on the topside of a smartphone, while also making the device appear slimmer. The choker has the same color scheme, simple lines, and line reflection effects as the smartphone’s broader CMF (color, materials, finish) design, and contains the phrase “PROFESSIONAL PHOTOGRAPHY”, highlighting the concept of X50 series. vivo will also offer a customized laser engraving on the choker, appealing to users who prefer subtle personal touches.
For the X50 series’ color palette, designers took into account consumer desires for personal expression and the professional photography flagship positioning. Amid the ongoing disruptions to the normal order of modern life, the color palette aims to provide positive messaging and relieve consumers’ worries. To deliver a high-end visual experience to consumers, vivo cooperated with design institutions like the Carlin Creative Trend Bureau in France to set the color palette. After sorting through nearly 600 prototypes, designers decided on three colors for the international market.
“Frost Blue” is fluid light blue, full of vitality and hope. “Alpha Grey” represents the silver blue in the deep sky and the restoration of order. “Glaze Black” has a gradient effect, telling people to see the world with a clear mind. The Frost Blue and Alpha Grey models feature AG Frosting, a processing technology that creates a frosted finish on the glass surface on the rear side of the phone. It causes an evenly diffused reflection of life across the entire surface, appearing soft and providing comfort. For the Philippine release, the X50Pro will come in Alpha Grey, while the X50 will be available in both Glaze Black and Frost Blue.
To enhance comfort, visual appeal, and performance, the X50 Pro also features a 3D flexible curved screen with COP (Chip on Plastic) packaging technology, allowing for a slimmer device (8.04mm) and lighter weight. The screen is relatively bendable, flexible, and durable, making the phone less prone to damage. The innovative display design also reduces harmful blue light exposure and has SGS Eye Care Display certification, while HDR 10+ technology retains complete video brightness and color information. These display features reflect the human-centric focus of X series’ design.
