November, 2020 – Singapore – Following the success of her first U.S. single “Let There Be Love,” international, multi-platinum pop star Ananya has released her latest single “Everybody’s Lost”, accompanied by a music video. The introspective track sheds light on the self-doubt Ananya experienced early in her career and speaks to how we’re all unified in life by feeling lost from time to time.
Speaking of the track, Ananya shares “We all tend to get consumed by the mindless rat race and sometimes we lose sight of our life’s true goals. This track is a reminder call to let loose and not be harsh on oneself in a circumstance of misplaced purpose. Sometimes we are all lost, and it’s more than okay to be directionless and enjoy the moment for what it is. You’ve got to be in the right kind of groove to figure out your purpose successfully, to not get annoyed by the long stretches of never-ending roadblocks, the bone-tiredness that overcomes you when you’re midway to your destination, and the inevitable soul-searching over life decisions.”
Blazing her own path, Ananya recently made history again as the first Indian artist to be played on Top 40 U.S. radio, with her recent track “Let There Be Love”. The anthemic single received immediate radio support from Radio Disney and SiriusXM Hits 1 (who also named her as a ‘1 To Watch’) and is quickly adding to her more than 300 million global streams and 130 million YouTube views. The record-breaking track also received a viral Hindi remix, which has garnered nearly 17 million streams since its release and shows no signs of slowing down.
“Everybody’s Lost” (produced by Black Summer) and “Let There Be Love” (produced by GRAMMY-winning Aaron Pearce; Fifth Harmony, Justin Bieber, Pitbull) were recorded in Los Angeles during the lockdown and arrive on the heels of the Afrojack-remixed “Livin’ The Life” which saw Ananya break the ceiling as the first-ever Indian artist to go platinum with an English language track in India. Her U.S. singles also follow the recent release of her debut 2019 EP ‘Fingerprint’, which contains a string of platinum and double-platinum hits in “Hold On,” “Meant To Be,” “Circles,” and “Better.” Her standalone smash “Day Goes By (feat. Sean Kingston),” which has racked up over 11 million YouTube streams, is one of the first collaborations between major artists from India and the USA.
Originally from Mumbai and now based between London and Los Angeles, Ananya, who recently signed to Maverick management (G-Eazy, Doja Cat, The Weeknd etc.), has performed at some of the world’s biggest events, opened for Coldplay and Wiz Khalifa, and scaled the charts worldwide, appearing on major playlists and radio stations in the US, UK, Europe, Australia, the Middle East as well as here in Asia. Listed as one of GQ’s Most Influential Young Indians and a Forbes Woman to Watch, Ananya (full name Ananya Birla) is a fierce advocate of female empowerment and mental health. In her philanthropic work, she has founded the Ananya Birla Foundation as well as organizations to provide care and remove the stigmas surrounding mental health and helps women entrepreneurs in rural India grow their businesses and become financially independent.
Ananya is undoubtedly a rising force to be reckoned with on the global stage.
“Everybody’s Lost” is now available on all digital platforms here: fanlink.to/everybodyslost
Watch the video for “Everybody’s Lost” here
