Cebuana Lhuillier, the country’s micro financial services giant, was awarded four Quill Awards from the International Association of Business Communicators Philippines (IABC Philippines) in the 19th Philippine Quill Awards.
The awards underscored the creative campaign and strategic communication initiatives that the company undertook over the past year.
The company’s financial literacy campaign “Iponaryo”, which responds to the call for financial inclusion to empower Filipinos with access to financial solutions, won the Excellence Award for Communication Management.
The campaign was launched in partnership with Cebuana Lhuillier’s banking arm, Cebuana Lhuillier Bank (CL Bank), to promote the bank’s Micro Savings offering–its flagship product that aims to help millions of unbanked Filipinos gain access to a savings account by lessening the complicated requirements that common Filipinos experience when opening a bank account.
The company’s 2021 Mother’s Day video campaign “Dakilang Ina” also clinched the Excellence Award for Communication Skills and was nominated for the Top Award on the same category.
Meanwhile, Cebuana Lhuillier’s internal COVID-19 response communications, “Ka-Cebuana COVID-19 Healthwatch”, earned a Merit Award for Communication Management for its effectivity in cascading COVID-19 information and the company’s pandemic-related responses to its 8,000+ internal stakeholders.
The company’s annual internal publication, also “Benedizioni” won an Excellence Award for Communication Skills. The publication features the company’s wins and milestones in the past year and its employees’ initiatives in carrying out its commitment to financial inclusion.
“These recognitions from IABC attest to our goal of delivering excellent services, not only as a micro financial services player, but also in all the things we do as an organization. We are deeply humbled by these honor and this inspires us to do better and uphold our value of excellence”, Cebuana Lhuillier president and CEO, Jean Henri Lhuillier said.
“More than our role as communicators in promoting our brand and its products, it is also our responsibility to keep our stakeholders engaged and well-informed. Telling their stories allow us to understand and respond to their needs as our clients. Getting these recognitions from IABC motivates us to work harder and impart and communicate the value and relevance of Cebuana Lhuillier as a micro financial services institution to every Filipino,” Cebuana Lhuillier Integrated Marketing and Communications Group Head, Michael Sena added.
Through IABC, the Philippine Quill is the only awards program that honors the dedication, innovation and passion of communicators using a global standard. Adding to Cebuana Lhuillier’s long list of accolades, these awards serve as a testimony to its excellent services and commitment of financial inclusion.
