On August 15, Darna star Jane De Leon became the latest endorser of the Philippine mobile network, Smart Communications.
At the Power of Smart media event, exclusively for the press, including LionhearTV, Francis Flores, the senior vice president and Head of Consumer Business Group-Individual, presented De Leon as among the mobile communication company’s long-time endorsers, Anne Curtis.
“We’re very happy to now have Jane as part of the Smart family.”
De Leon expressed her excitement over the endorsement.
“I can’t even begin to tell you how much this means to me. I’m so excited to endorse a network that really empowers me to do what I want, whenever I want.”
Flores further highlighted why they brought De Leon and Curtis together in one TV commercial.
“Smart’s fastest speeds and widest coverage give our subscribers the crucial advantage and therefore, the power to make every moment count and achieve more in life. And what better way to communicate this than to bring together two powerful and iconic women in one groundbreaking TVC.”
He also explained the importance of bringing the two powerful women together.
“We thought it would really resonate well with our audience if we bring together two powerful women.
“These two women are very iconic, and you know, two of the rising, if not established stars, in this generation. They’re also called the ‘Dyosa,’ and now the new ‘Darna.’ So, we’re happy to do this with Anne and Jane despite their hectic schedule.”
Aside from the new endorsement, Smart also announced their awards bestowed by the company behind Speedtest and the global leader in fixed and mobile connectivity intelligence, Ookla.
Smart received the Speedtest Awards for Fastest Mobile Network and Best Mobile Coverage for the first half of 2022. The company also bagged the Speedtest Awards for Best Mobile Network, a first for the Philippines.
De Leon took on the iconic Pinoy superhero role– Darna piloted on Monday, August 15 under the Kapamilya Network.
