GMA Network primetime K-drama adaptation Start-Up PH remains struggling to stay along with fellow Kapuso primetime programs in the rating game.
Despite heavy promotions for Bea Alonzo’s maiden project with the Kapuso network, the series continues to lag behind its pre-program Maria Clara at Ibarra.
GMA Primetime block has created a strong mark in the rating game following the ABS-CBN shutdown in May 2020.
However, it appeared that its strong presence is limited to the second slot, as its third slot program, Start-Up PH, continues to perform underwhelmingly. Its pre-primetime program, Family Feud, and primetime pre-programs 24 Oras and Maria Clara at Ibarra–all regularly scored more than 12%, and the Bea Alonzo and Alden Richards-starrer series remained below 9%.
In the recent rating reports from Nielsen NUTAM People’s Survey covering Monday, November 14, Star-Up PH scored 8.5%, 5.2% behind its pre-program Maria Clara at Ibarra, which scored 13.7%.
Even its rival Kapamilya program, The Iron Heart, is slowly closing in, threatening its position on the rating board.
Start-Up PH will conclude in December 2022.
Could it rise from its poor rating performance to match its fellow Kapuso shows? Or will it remain behind until the very end?
