2022 was the comeback year for businesses across the country. One particular company that rose to the occasion was ShopBack – Asia-Pacific’s leading shopping, rewards, and payments platform. A massive part of the brand’s success comes from its over 600 partnerships with some of the most trusted retailers in the country across industries ranging from travel and fashion, to tech and marketplaces.
Growth Across Categories and New Partnerships
Since 2018, ShopBack’s user base has expanded rapidly, with currently over 5.5 million users nationwide. 2022 also saw ShopBack forging several exciting new partnerships. More than 50 brands were onboarded, including collaborations with notable fashion retailers like SHEIN and Puma.
Growth was likewise seen across categories, especially for travel, fashion, and banking. With revenge travel surging, ShopBack’s travel category saw more than 4X year-on-year growth in sales. Moreover, smooth shopping experiences through the app have also led to ShopBack’s banking partners receiving more than 5,000 credit card applications in total from ShopBack customers.
Prashant Kala, General Manager for ShopBack Ads APAC/ Acting Country Manager Philippines, shares: “Users have been really enjoying their ShopBack experience. One user even earned an average of P8,500+ cashback per transaction and earned more than P100K cashback in a year!”
Users’ Choice Awards Launched
ShopBack is keeping things exciting for its users and partner stores this March. From March 10-27, users can vote for their favorite brands per category on ShopBack. The brands would then be awarded in ShopBack’s first-ever Users’ Choice Awards this coming March 30, which will be held in Fairmont Makati.
“To vote, users will need to utilize ShopBack’s ‘challenges’ feature – where users earn bonus cashback based on their purchases or certain actions on the app. For the Users’ Choice Awards, users can look forward to getting up to P100 from the challenges.”
“Winners would be determined based on: 50% – number of votes received, 25% – number of users who visit the merchant online via the ShopBack app, and 25% – number of users who added the merchant to their watchlist; all of which needs to happen within March 10-27.”
“This is also our way to show our gratitude and appreciation to all our merchant partners for the trust and collaborative partnership that we’ve had in the past few years,” Prashant adds.
Moving Forward with New Features
“It takes less than 2 days for users to convert to purchase on ShopBack. This gives us a huge opportunity in terms of experimenting on new features for users and providing solutions for partners.” Prashant mentions.
Last November, ShopBack launched its livestream feature on the ShopBack app in time for 11.11. Users are able to see featured products in the livestream and proceed to purchase through the shopping bag icon. Since launch, viewership has continued to rise – with 2X-3X more viewers versus November. Currently, 2 live streams are done monthly, but ShopBack plans to make it weekly in Q2-Q3.
The year is just beginning, and ShopBack is striving towards increasing its suite of products and features to continue delighting its users – in turn, growing its user base and user satisfaction.
ShopBack is also currently in the midst of testing other solutions, such as search advertising and segmented audience optimizations.
“2023 has just begun, but we are already seeing it as a very promising year. Definitely, more exciting things to come from ShopBack,” Prashant concludes.
