Media giant GMA Network, Inc. recently promoted Joy C. Marcelo as the Vice President of Sparkle GMA Artist Center.
Prior to joining Sparkle, Marcelo was the program manager for various GMA Public Affairs programs, namely, “Imbestigador,” “Wish Ko Lang,” and “AHA!” The latter of which she conceptualized herself. She served as the program manager for these shows from the years 2006 to 2014.
In 2014, she then moved to GMA Network’s talent management arm, Sparkle GMA Artist Center, as a talent manager and unit head. Thanks to her efforts, Marcelo has played an integral role in boosting the careers of some of the top Kapuso stars today such as Gabbi Garcia, Sanya Lopez, Barbie Forteza, David Licauco, and recently crowned Miss Universe Philippines 2023 Michelle Dee.
Marcelo was then appointed as Sparkle’s Assistant Vice President in January 2022. Under her direction, the talent management arm has grown exponentially leading to grand launches and huge events. Some of the talent agency’s biggest achievements include the launch of the Sparkle brand, Sparkle’s Next Brightest Stars, Sparkada, and the Sparkle Teens. Sparkle also organized the GMA Thanksgiving Gala, Sparkle Spell, and the Sparkle Gives Back charity event.
Aside from the events and launches, Sparkle also became more aggressive in the digital landscape under Marcelo’s leadership. With additional resources invested in social media, Sparkle was able to increase its online presence and following by almost 200%. Sparkle’s official YouTube channel also earned its Silver Play Button in 2022 proving the efficacy of Marcelo’s foresight to ramp up Sparkle’s digital efforts. Her leadership has also led to major endorsements and branded deals which resulted in a double-digit increase in income for the department.
As the new Vice President for Sparkle, Marcelo envisions a bright and progressive future ahead for its artists and for the leading talent management group in the country.
