Pet lovers, industry experts, advocacy groups, and leading pet care brands gathered at the SMX Convention Center Manila as the International Pet Summit (IPS) 2026 officially opened its three-day event from July 24 to 26, celebrating responsible pet ownership through education, innovation, and interactive experiences.
Among the event’s biggest exhibitors was Pure Choice Pet Care, which made its debut as a Gold Sponsor of the International Pet Summit. The company used the occasion to introduce Aromatic Gold, its newest premium cat litter line designed to provide safe, high-performance hygiene solutions for feline companions.
Speaking during the event, Neyt, brand ambassador of Pure Choice Pet Care, shared that participating as a Gold Sponsor reflects the company’s commitment to reaching more Filipino pet owners and showcasing its expanding range of products.
“This is our first time being a Gold Sponsor, and also, this is our first Pet Summit. Nagpunta kami dito kasi we want people to see kung ano ang ginagawa namin sa Pure Choice Pet Care. Most especially, kaya kami nag-Gold Sponsor, we want to go Gold for Gold.”
At the company’s booth, visitors were introduced to the Aromatic Gold by Pure Choice Pet Care collection, which occupied the main display area. The new cat litter line was designed to offer premium odor control while remaining safe even for sensitive cats and those recovering from medical procedures.
The Aromatic Gold lineup includes Natural Cassava 5kg, made from pure cassava with a 100% biodegradable and chemical-free formula; Chamomile Blossom 8kg, featuring ultra-fine sodium-based mineral sand with activated charcoal and a light floral scent; and Ocean Fresh Sea Salt 8kg, an ultra-fine bentonite litter enhanced with silica particles for rapid absorption and superior odor control.
According to Pure Choice Pet Care, Aromatic Gold is formulated to deliver 99% dust-free performance, low tracking, high-performance clumping, 24/7 odor control, and long-lasting freshness without chemical mixtures. Made with real cassava, the product is designed to be gentle enough for sensitive cats while providing reliable litter box performance for everyday use.
Beyond Aromatic Gold, the company also showcased its growing portfolio of pet care products, including cat and dog food, additional cat litter variants, and other pet essentials. Today, Pure Choice Pet Care works with more than 1,000 trade partners nationwide and continues to expand its reach through veterinary clinics, poultry and pet supply stores, modern retail outlets, and major e-commerce platforms.
The International Pet Summit 2026 featured educational talks, pet wellness seminars, veterinary consultations, free vaccinations, pet fashion shows, games, and interactive activities that celebrated the unique bond between pets and their owners. Experts also discussed the growing role of animal-assisted therapy, highlighting how companion animals contribute to emotional well-being and mental health.
As one of the event’s Gold Sponsors, Pure Choice Pet Care’s participation underscored its commitment to providing innovative, safe, and accessible pet care solutions.
